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I’ve just taken my Australian pet-sitting marketplace live and now need a steady flow of new users on both sides of the exchange—pet owners looking for care and sitters eager for bookings. The immediate priority is a Facebook and Instagram advertising program built for one thing: generating qualified leads. Here is what I need handled end-to-end: • Campaign blueprint that maps objectives, funnel stages, KPIs and the split between pet-owner and pet-sitter audiences. • Creative production each month: a balanced mix of eye-catching static images and short, scroll-stopping videos that stay on brand. • Full ad-account build-out in Ads Manager, including Pixel/Conversions API setup, custom & look-alike audiences, and retargeting loops. • Ongoing optimisation—budget re-allocation, A/B testing, copy tweaks, creative refreshes—and weekly insight reports so I can see cost-per-lead trends at a glance. I’m happy to supply brand guidelines, user personas and any data we’ve gathered so far. If you’re confident driving lead gen in a two-sided marketplace and comfortable owning strategy, creative and performance tuning, let’s talk.
Project ID: 40378031
49 proposals
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Active 30 days ago
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49 freelancers are bidding on average $21 AUD/hour for this job

Hello, ~~~Greetings~~~~ With more than 15 years of experience in social media marketing, we have successfully managed and optimized Facebook Ads campaigns for businesses across various industries. Our focus is on reaching the right audience, boosting engagement, and driving measurable results. **Our Social Media Marketing Process Includes:** • Campaign setup and configuration • Ongoing monitoring and adjustments • Customized marketing strategy creation • Target audience research and segmentation • Continuous optimization for better ROI • Creative content and infographic design We look forward to connecting with you. Regards,
$15 AUD in 10 days
10.0
10.0

Hi, Greetings! I would be happy to help build and manage a lead-generation focused Facebook & Instagram strategy for your pet-sitting marketplace using Meta Ads Manager. I have experience running performance campaigns for two-sided platforms, targeting both customer and provider audiences with tailored messaging and funnel strategies. I can create a clear campaign blueprint, set up full tracking (Pixel), and build structured campaigns with custom, lookalike, and retargeting audiences. I will continuously optimise campaigns through A/B testing, budget allocation, and audience refinement to improve cost per lead. You will receive weekly reports with clear insights and next steps. I am ready to start and help you build consistent lead flow on both sides of your marketplace. Thank you for your time and consideration. Kind Regards, Lalit Kaur
$15 AUD in 10 days
10.0
10.0

Hi Hope you're doing well! I’d love to help you create high-converting Facebook & Instagram ad campaigns that drive sales, leads, and engagement. With 10+ years of experience in Meta Ads (Facebook & Instagram), I have successfully managed ad campaigns across multiple industries, optimizing for low-cost conversions and high ROI. Our Meta Ads Strategy: 1. Audience Research & Targeting 2. Ad Creative & Copywriting 3. Campaign Structure & Objective Selection 4. A/B Testing & Performance Optimization 5. Facebook Pixel & Event Tracking Setup 6. Budget & Bid Strategy Management I will design a data-driven Facebook Ads campaign tailored to your business goals, ensuring higher engagement and conversions. Let’s connect to discuss how I can help! Best regards, Rewathi
$15 AUD in 15 days
7.3
7.3

Hi, I’d be happy to manage your Meta (Facebook & Instagram) advertising campaigns and help you generate qualified leads, sales, and brand awareness. With 12+ years of experience in digital marketing, I specialize in creating ROI-focused ad strategies tailored to your business goals. ✅ What I Will Handle: 1. Audience Research & Targeting Strategy 2. Campaign Setup (Leads, Sales, Traffic, Awareness) 3. Creative Ad Copies & A/B Testing 4. Pixel & Conversion Tracking Setup 5. Budget Optimization & Scaling 6. Daily Monitoring & Performance Optimization 7. Detailed Reporting & Insights I have hands-on experience managing PPC campaigns for various business models, focusing on efficient spend, relevant traffic, and consistent performance improvement. My approach is data-driven, transparent, and performance-focused, ensuring your ad spend is used efficiently. Let’s discuss your goals and create a winning Meta Ads strategy for your business. Best regards, Rajkumar V.
$18 AUD in 20 days
7.2
7.2

Hi, We will help you generate consistent leads and professionally manage your Facebook Ads campaigns. With 15+ years of experience, we focus on building high-converting ad funnels that attract the right audience and turn clicks into leads. If your goal is to generate quality leads through Facebook and Instagram Ads, we can help you set up campaigns that deliver real results. 1. Lead-Gen Facebook Ads Setup Ad account setup with clear strategy Audience targeting and lookalike audiences Pixel setup and conversion tracking High-converting ad creatives and copy Funnel-based campaigns for better lead quality Continuous optimization for improved ROI Our focus is simple The right audience leads to better conversions and quality leads Let’s launch a campaign that drives real business growth. Thanks Sandeep MA,
$158 AUD in 40 days
7.6
7.6

Hey! Launching your Australian pet-sitting marketplace with a steady stream of qualified pet owners and active sitters requires a sharp funnel, compelling creatives, and smart optimisation that turns clicks into real bookings from day one. With solid experience in managing lead generation campaigns and building high-performing ad systems, every stage from setup to scaling, will be handled with a clear, results-focused approach. • Full-funnel campaign plan targeting both pet owners and sitters • Scroll-stopping creatives (static + video) aligned with your brand • Ads Manager setup with Pixel, audiences, retargeting & ongoing optimisation This will lower your cost-per-lead while building a reliable flow of users on both sides, helping your platform grow faster and stronger. Let’s discuss the budget and map out a strategy that keeps your marketplace thriving. Thanks Aqsa I.
$20 AUD in 40 days
6.8
6.8

Hello, I am confident in delivering a comprehensive Facebook and Instagram lead generation campaign tailored for your Australian pet-sitting marketplace. With over 15 years of digital marketing experience and expertise in Meta Ads management, I can architect an end-to-end campaign blueprint that precisely maps objectives, funnel stages, and KPIs, effectively segmenting pet owners and sitters to maximize reach and qualified leads. My approach includes full ad-account setup with Pixel and Conversions API integration, sophisticated audience targeting using custom and look-alike capabilities, and layered retargeting loops to nurture leads. I will produce compelling monthly creatives—balancing engaging static visuals and dynamic short videos—consistent with your brand guidelines and user personas. I emphasize continuous optimization through rigorous A/B testing, budget reallocation, copy refinement, and creative refreshes, supported by weekly, data-driven insight reports focused on cost-per-lead and performance trends. This will ensure not only lead volume but also quality and cost-efficiency in a two-sided marketplace environment. I would welcome the opportunity to discuss strategy and deliver sustained results to grow your user base on both sides of the exchange. Kind regards, Willis Khan
$15 AUD in 5 days
6.8
6.8

Hi, I will help you set up and optimize a high-converting Facebook lead generation ads campaign to generate quality leads and maximize ROI. With 10+ years of experience, I specialize in creating lead-focused ad funnels using engaging video creatives, precise targeting, and continuous optimization. 1. My Services Include: ✔ Ad Account Audit & Strategy ✔ Audience Research & Targeting (Cold & Lookalike) ✔ Video Ad Strategy (Hooks, Angles, Creatives) ✔ Lead Funnel Setup (TOF, MOF, BOF) ✔ Pixel Setup & Conversion Tracking ✔ High-Converting Ad Copy ✔ A/B Testing & Optimization ✔ Retargeting Campaigns 2. Results You Can Expect: • High-quality leads • Lower cost per lead (CPL) • Better conversion rates Let’s turn your ads into a consistent lead generation system. Best regards, Anju MA,
$15 AUD in 8 days
6.3
6.3

Hi, I will help you grow your business and generate leads through effective Meta Ads campaigns. With 9+ years of experience, I focus on creating campaigns that connect with the right audience and turn interest into qualified leads. If you’re looking to generate consistent leads through Facebook and Instagram Ads, I can help you set up a system that delivers real, measurable results. 1. Facebook Lead Generation Setup Campaign setup aligned with your business goals Audience research and targeting for better reach Pixel integration and proper tracking setup Engaging ad creatives and compelling copy Structured funnel for higher lead quality Ongoing monitoring and performance improvement My focus is simple Attract the right audience and convert them into leads Let’s build a campaign that brings consistent growth. Thanks, Raghv AS,"
$20 AUD in 8 days
5.8
5.8

Hi, I am a skilled Facebook and Instagram ads specialist, and I can help you build and manage a full lead-generation system for your pet-sitting marketplace to attract both pet owners and sitters. I will create a complete campaign blueprint with clear funnel stages, KPIs, and audience segmentation for both sides of the marketplace. I will also handle full ad account setup in Ads Manager, including Pixel and Conversions API configuration, custom and lookalike audiences, and retargeting structures. Each month, I will produce high-performing static creatives and short-form videos, continuously optimize campaigns through A/B testing and budget adjustments, and provide clear weekly reports focused on cost-per-lead and performance trends. Please send a message so we can go through the details, decide on the timeline and deliverables. Best regards.
$15 AUD in 10 days
5.5
5.5

Hi, Launching ads without a tight two-sided strategy is the fastest way to burn budget, so I’d approach this as two coordinated funnels one for pet owners and one for sitters each with distinct messaging, creatives, and KPIs but sharing a unified backend. I’ll build a full campaign blueprint covering awareness, consideration, conversion, with clear CPL targets, audience segmentation, and budget allocation across Facebook and Instagram. This includes setting up tracking via Meta Pixel and Conversions API, plus structured retargeting loops to capture and nurture high-intent users on both sides of your marketplace. On the creative side, I’ll produce a monthly pipeline of static ads and short-form videos designed to stop the scroll and convert tailored separately for pet owners (trust, safety, convenience) and sitters (income, flexibility, demand). Every asset will be tested systematically (hooks, visuals, CTAs), with continuous A/B testing to refine performance. I’ll also build custom audiences, lookalikes, and behavioral segments to ensure we’re not just generating traffic but qualified leads ready to act. From there, I’ll manage ongoing optimisation end-to-end: budget reallocation based on performance, creative refresh cycles to prevent fatigue, and weekly reporting that clearly shows CPL trends, conversion rates, and actionable insights. You’ll always know what’s working, what’s not, and what we’re doing next no guesswork, no chasing updates. Regards, Moiz.
$20 AUD in 40 days
4.9
4.9

Hi, I understand you’ve just launched a two-sided pet-sitting marketplace and now need a structured, performance-driven Meta Ads system that consistently brings in qualified pet owners and sitters not just traffic, but real leads on both sides of the platform. Here’s what I’ll do: • Build a full campaign strategy covering funnel stages, audience segmentation, KPIs, and separate acquisition paths for pet owners and sitters • Set up and structure your Meta Ads Manager account, including Pixel setup, Conversions API, custom audiences, lookalikes, and retargeting flows • Create monthly ad creatives (static + short-form video) designed specifically for scroll-stopping performance and lead generation • Continuously optimise campaigns through A/B testing, budget allocation, copy iteration, and creative refresh cycles • Deliver clear weekly reports focused on cost per lead, audience performance, and scaling opportunities I’ve worked with lead generation campaigns and marketplace-style funnels where success depends on balancing both sides of the supply-demand equation. My approach is data-led but creative-driven: I focus heavily on testing hooks, refining audience signals, and scaling only what produces consistent, high-quality leads rather than vanity metrics. Let’s chat and discuss this in more detail. Regards, Neha
$15 AUD in 40 days
4.9
4.9

Hi, I’ve reviewed your brief, and this is a classic two-sided marketplace challenge—building parallel acquisition funnels for pet owners and sitters while keeping CPL under control and maintaining balance between both supply and demand. That’s exactly the kind of structure I’ve worked on in performance-driven Meta campaigns. I’m a digital marketer with 6+ years of experience in Meta Ads and lead generation, including marketplace-style systems where both sides of the platform must scale in sync. For your project, I will: -- Build a full campaign blueprint with funnel stages, KPIs, and separate strategies for pet owners vs sitters -- Set up the Meta ad account structure (Pixel + Conversions API, audiences, lookalikes, retargeting flows) -- Create and manage monthly ad creatives (static + short-form video optimized for scroll-stopping performance) -- Run continuous optimization (A/B testing, budget shifts, copy/creative updates) -- Deliver weekly performance reports focused on CPL, lead quality, and scaling opportunities The focus will be on building a balanced acquisition engine where both sides of the marketplace grow sustainably, not just volume spikes. I can share relevant lead-gen campaign experience on request. Quick question: which side is currently more urgent for you to scale—pet owners or sitters? Best regards, Tara Devi
$15 AUD in 40 days
4.9
4.9

Hi! I specialize in scaling Meta (Facebook & Instagram) lead campaigns for marketplaces with 9+ years of experience in performance marketing, funnel strategy, and conversion optimization. Here's how I can help: * Build full funnel strategy for pet owners + sitters (KPIs, audiences, structure) * Set up Ads Manager, Pixel + Conversions API, custom & lookalike audiences * Create scroll-stopping static + video creatives optimized for CPL reduction * Ongoing optimization, A/B testing, and weekly performance reporting I’ll focus on steady, high-quality lead flow for both sides of your platform. What’s your target CPL and do you already have any winning creatives or should we start testing from scratch?
$20 AUD in 40 days
4.5
4.5

Hello, Looking to get real results from Facebook & Instagram Ads? We provide affordable with quality Meta Ads management that helps businesses generate high-quality leads, sales, and brand awareness. With 10+ years of experience, we craft data-driven ad strategies that deliver maximum ROI. How We Work: ✔ Audience Research & Targeting – Reaching the right customers who are ready to engage. ✔ Ad Creatives & Copywriting – Creating scroll-stopping visuals and compelling ad copy. ✔ Campaign Setup & Optimization – Structuring campaigns for cost-effective results. ✔ Retargeting & Lookalike Audiences – Maximizing conversions with precision targeting. ✔ A/B Testing – Testing different creatives and strategies for the best performance. ✔ Budget & Bid Strategy – Managing ad spend to ensure the best ROI. ✔ Performance Tracking & Reporting – Regular updates with clear insights on campaign success. We don’t run generic ads. Our Meta Ads strategy is designed for businesses that want real, scalable growth. Let’s discuss how we can make your ads perform better. Send a message now! Best Regards, NextStep Web Technology
$15 AUD in 40 days
4.5
4.5

Hey there !! Two-sided marketplaces fail when both audiences aren’t scaled in sync—I build campaigns that balance supply (sitters) and demand (pet owners) from day one. Strategy & Funnel: • Separate funnels for owners vs sitters (awareness → consideration → lead) • Clear KPIs per stage (CPL, CTR, lead quality) • Geo-targeting across Australia with intent-based + lookalike audiences Setup: • Full Meta Ads Manager build (pixel + Conversions API, events, tracking) • Custom audiences + retargeting loops to capture and nurture both sides • Lead forms or landing flows optimised for conversion Creative Engine (monthly): • Static + short-form video (Reels/Stories/feed) • Hooks tailored: trust & care (owners) vs income & flexibility (sitters) • Multiple variants for continuous A/B testing Optimisation: • Daily monitoring, budget reallocation to best CPL segments • Creative refresh cycles to avoid fatigue • Audience expansion once cost stabilises Reporting: Weekly dashboards showing CPL trends, lead volume, segment performance + next actions. I’ve worked on lead-gen systems where structured testing quickly stabilised CPL while scaling volume—especially critical for marketplaces. Ready to map this out and launch fast. Best, Rajat Pathania
$15 AUD in 40 days
4.4
4.4

Hello Client, I am Firoz, a seasoned digital marketing professional with over 7 years of expertise in Facebook and Instagram advertising, specializing in lead generation for dynamic marketplaces like your pet-sitting platform. I understand the unique challenges of acquiring and nurturing both pet owners and sitters, and I am confident in delivering an end-to-end Facebook Lead Campaign tailored to your dual-audience needs. My approach includes designing a detailed campaign blueprint with clear objectives, funnel stages, KPIs, and audience segmentation to optimize engagement and conversion rates. I will handle full ad-account setup in Ads Manager, including Pixel and Conversions API integration, creation of custom and look-alike audiences, and retargeting strategies to maximize ROI. Creative production will focus on on-brand, attention-grabbing static images and short-form videos refreshed monthly to maintain audience interest. Continuous optimization will be achieved through A/B testing, budget reallocation, copy refinement, and weekly reporting with actionable insights to track cost-per-lead performance accurately. I value transparent communication and data-driven strategy, ensuring your user acquisition scales efficiently. I would welcome the opportunity to apply my skills and proven track record to your project and drive sustained growth for your marketplace. Looking forward to your response to discuss next steps. Best regards, Firoz
$15 AUD in 10 days
5.2
5.2

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Facebook Marketing, Advertising, Instagram Marketing, Lead Generation, A/B Testing, Facebook Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$30 AUD in 5 days
4.3
4.3

As a digital marketer with comprehensive experience in running successful lead generation campaigns, I can confidently drive results for your Australian pet-sitting marketplace. I specialize in not just planning and implementing ad campaigns but in understanding the unique dynamics of two-sided marketplaces. This knowledge will enable me to craft tailored strategies that precisely target both ends of your exchange—pet owners seeking care and sitters eager for bookings. In addition to my comprehensive grasp of Facebook Ads and Instagram marketing, my proficiency extends to all aspects mentioned in your project description from campaign blueprinting to creative production, ad-account build-out, optimization, testing, tuning, and reporting. I'm comfortable working with brand guidelines and user personas, plus data analytics is one of my strong suits. What sets me apart is my singular focus on driving tangible outcomes for your business. With an approach centered on continuous improvement and insights-driven optimization; you can be assured that my efforts will not only generate leads but also optimize cost-per-lead over time. Trustworthy, adaptable, and results-oriented—I am your perfect fit for this project. Let’s ignite growth for your pet platform together!
$20 AUD in 40 days
4.4
4.4

Hello there. I own a Web and digital marketing agency with over 8 years of experience, specialising in social media management, content development, post design, paid advertising, SEO, and brand growth strategies. If you want to increase engagement and produce outcomes, let's talk! Regards, Singh
$15 AUD in 40 days
3.2
3.2

Melbourne, Australia
Member since Apr 17, 2026
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