Shopify Meta Pixel & Campaigns

I already have the Facebook (Meta) channel connected to my Shopify store, but I need a specialist to make sure the Pixel is firing perfectly and then launch our first conversion-focused campaigns. Here’s what I’m looking for: • Audit the current Facebook channel connection in Shopify, confirm the correct Pixel ID, and make sure all standard events—PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase—are tracking in Events Manager with no duplication. • If required, configure Conversions API alongside the browser Pixel so we keep maximum signal strength after iOS14. • Run test events to prove everything is coming through in real time before we move on to ads. • Build an initial campaign structure inside Meta Ads Manager aimed at driving sales: at least one prospecting and one retargeting ad set, with creative placeholders so I can swap in final assets. • Hand over a brief, simple walkthrough (loom video or short doc) showing where to find and read the key metrics once live. Acceptance: I can see all events in Events Manager’s diagnostics without errors, the ads are approved, and the campaign is set to go live with clear daily budgets and objectives. If you’ve done recent Shopify + Meta Pixel setups and can move fast, let’s get this running.

Project ID: 39738606