Lead-Focused Local Social Strategy

I need a comprehensive marketing roadmap that turns nearby-neighborhood residents into qualified leads through Facebook and Instagram. The project spans strategy design, campaign launch, and ongoing optimization, all aimed squarely at measurable lead generation. What the work involves • Audit my current Facebook & Instagram presence and uncover quick-win improvements. • Build a 90-day content and engagement calendar tailored to local interests and seasonal peaks. • Set up geo-targeted ad campaigns inside Meta Business Suite, including pixel events, custom audiences, and look-alikes. • Create copy, visuals, and A/B variations that speak to neighborhood pain points and drive clicks to my lead-capture forms. • Install tracking (Pixel + optional Google Analytics) and define KPIs—CPL, CTR, cost per 1,000 reach, and lead quality score. • Deliver weekly performance dashboards with clear insights and next-step recommendations. • Refine creative, budget allocation, and audience segments each week to keep acquisition costs trending down. Acceptance criteria 1. Campaigns go live with fully functioning conversion tracking and a baseline CPL target agreed before launch. 2. First weekly report shows data for reach, engagement, and leads collected, plus an action plan. 3. Continuous optimization yields a minimum 15 % CPL improvement by the end of week four. If you have a proven record of generating leads locally on Facebook and Instagram and can back it up with results, I’m ready to get started right away.

ID Projek: 40258069