prepare a report detailing the major cultural differences between the UK and Colombia. By now, the relationship with your Colombian supplier has been established, and your company is working well. The Colombian manufacturer would like to strengthen the relationship still further and has suggested that they could produce a range of high-end male and female leather jackets and women’s handbags. Your current export markets are Australia and the USA. Your Colombian partner wants to get into these two markets, ‘piggybacking’ on your supply chain, and using your overseas retail contacts.
Write a 3,000 Words essay that addresses the following:
You are to write a report for your Colombian partner, in which you outline:
1) The environment in Australia (PEST), as a way of understanding the macro-level threats and opportunities in the market
2) The main ethical considerations when selling leather goods in Australia, and any issues associated with the suggested method of market entry.
3) Where (which retail outlets) and in which cities/towns you would suggest their jackets were sold.
You MUST present your report in the following format:
Section A) The PEST of Australia
A brief macro-level examination of the:
• Politico-Legal Environment
• Economic & Fiscal Environment
• Socio-Cultural Environment
• Technological Environment
Section B) Ethical Considerations in Australia
The main ethical considerations when selling leather goods in Australia, and any issues associated with the suggested method of market entry.
Section c) Retail Outlets
Which retail outlets would you suggest that are targeted, and in which cities/towns you would suggest their jackets were sold.
Section d) References and Presentation
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