Our company, Haka Tours, is looking to create a viral marketing campaign. The campaign is based on the "haka" which is a Maori war dance performed by the New Zealand All Black rugby team before a rugby match.
We would like a super cool cartoon version of the haka to be performed in 2D/cartoon with 4-5 Maori warriors and NZ rugby players. Customers have the option to cut and paste their heads onto the Maori warriors / NZ rugby players performing the haka and to save and forward to their friends / family.
We will also need the Maori words and English translation to be displayed on the bottom of the page. Essentially we are looking for customers to be able to learn the haka and therefore there needs to be an audio element to the campaign.
I would like customers to maybe have the option to choose from 3 different backgrounds / landscapes which are very representative of New Zealand (though does depend on cost of project).
The viral campaign needs to be super user friendly, so easy to use and to forward on to friends. We also need some way of capturing customer e-mails.
It is a promotional tool so we need to look at ways to maximise our company exposure and sending customers back to our site. We are also looking to tie in with 3/4 other local activity suppliers (such as a bungy jumping supplier), to have a small box / link back to their site, though the details of this can be agreed at a later date.
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Hi We are a animation studio based in India and already done quite a few virals for clients in Canada, UK and Netherlands. Please check PMB for samples. Regards Jaideep