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# Google Ads Performance Audit & Strategic Review We are looking for an experienced Google Ads and Analytics specialist to perform an independent audit of our account structure, campaign performance, attribution setup, and growth opportunities. This is not a campaign management role (at least not initially). The first objective is to provide an objective assessment of the current situation and identify where improvements can be made. ## About us We operate several hotel and hospitality brands in Norway and manage a significant Google Ads budget across branded and non-branded campaigns. We already have an agency involved, but we want an independent second opinion from someone with strong analytical skills and hands-on experience. ## What we need We are looking for someone who can review: * Google Ads account structure * Search campaigns * Performance Max campaigns * Brand vs non-brand performance * Conversion tracking * GA4 setup * Attribution model and reporting * Audience strategies * Budget allocation * Search term quality * Historical performance trends ## Deliverables We want clear answers to questions such as: * Which campaigns are actually driving incremental growth? * Are branded campaigns being over-attributed? * Is budget allocated efficiently? * Are there structural weaknesses in the account? * Are conversion numbers trustworthy? * What are the biggest opportunities for improvement? * What should be prioritized during the next 30, 60 and 90 days? ## Ideal Candidate We are NOT looking for: * Generic Google Ads managers * Agencies selling retainers * People focused mainly on ad copywriting We ARE looking for: * Senior Google Ads specialists * Performance marketers * Analytics experts * People comfortable challenging assumptions * Strong experience with GA4 and attribution * Experience with hospitality, travel, e-commerce or lead generation ## Application Please include: 1. A brief overview of your experience. 2. Examples of similar audits you have completed. 3. Your experience with Google Ads, GA4 and attribution analysis. 4. Hourly rate or fixed-price proposal. 5. Why you believe you are a good fit for this project. We are looking for expertise, objectivity and analytical thinking rather than campaign management volume.
Project ID: 40484344
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Hi, I have extensive experience auditing Google Ads accounts, GA4 setups, conversion tracking, attribution models, and campaign performance across lead generation and service-based businesses. I can provide an independent, data-driven review of your account structure, branded vs non-branded performance, budget allocation, tracking accuracy, and growth opportunities. My audit will focus on identifying inefficiencies, validating conversion data, uncovering missed opportunities, and delivering clear 30, 60, and 90-day recommendations backed by analysis rather than assumptions. Thank you Kind Regards, Lalit Kaur
$25 USD in 10 days
10.0
10.0

Hello, Please share your website URL and current campaign details if already running. I’m Nihal from Twigital — a results-driven digital marketing agency with 13+ years of experience, 25+ experts, 1000+ completed projects, and 950+ reviews with a 4.9★ rating. Most advertisers waste budget on outdated setups. We build Google Ads campaigns around what works in 2026 — intent targeting, smart bidding, conversion tracking, and profit-focused optimisation. What We’ll Do for Your Google Ads ✔ Campaign Audit & Restructure ✔ Search, Performance Max, Display & Remarketing ✔ Keyword Research & Match Type Strategy ✔ High-Converting Ad Copy ✔ Landing Page Recommendations ✔ Conversion Tracking (GA4, Calls, Forms, Purchase) ✔ Weekly Optimisation & Reporting Results You Can Expect ✔ More Qualified Leads ✔ Lower Cost Per Conversion ✔ Higher ROAS ✔ Better Budget Efficiency Let’s connect and build a Google Ads strategy that grows your business profitably. Regards, Nihal Twigital — Your AI-Powered Digital Marketing Partner
$25 USD in 10 days
8.9
8.9

Hello, I am submitting my proposal for your Google Ads Performance Audit & Strategic Review. With over 15 years of hands-on experience in digital marketing and PPC management, including deep expertise in Google Ads, GA4 analytics, and attribution modeling, I am well-equipped to deliver a comprehensive, independent audit for your hotel and hospitality brands. I have conducted numerous audits for clients in e-commerce, travel, and hospitality sectors, focusing on account structure, campaign efficiency, budget allocation, and conversion tracking integrity. My approach emphasizes rigorous data analysis, historical trend examination, and strategic insight to identify incremental growth drivers, detect over-attribution, and uncover optimization opportunities. I will provide you with clear, actionable recommendations prioritized over 30, 60, and 90 days, ensuring alignment with your business goals. I specialize in challenging assumptions and delivering objective assessments that complement existing agency efforts. My hourly rate is $40 USD, reflecting a balance of quality and value. I’m confident that my analytical rigor and industry experience make me an excellent fit for this project. I look forward to discussing this opportunity further. Best regards, Willis Khan
$25 USD in 5 days
8.6
8.6

Hi I hope you're doing well! I’d love to help you run a high-performing PPC campaign that drives quality traffic, leads, and sales while maximizing ROI. With 10+ years of experience in Google Ads and social media PPC, I have successfully managed campaigns across various industries, optimizing ad spending for the best results. Our PPC Strategy: 1. Keyword Research & Competitor Analysis 2. Ad Copy & Creative Optimization 3. Smart Bidding & Budget Optimization 4. Audience Targeting & Retargeting 5. Conversion Tracking & GA4 Integration 6. A/B Testing & Ongoing Optimization I focus on data-driven strategies to lower costs and improve conversion rates, ensuring higher profitability. Let’s connect to discuss your PPC goals and create a custom strategy for success! Best regards, Rewathi
$25 USD in 15 days
8.1
8.1

Heyyy, You run multiple hotel brands in Norway with a significant Google Ads budget. You already have an agency. Now you need an independent, objective second opinion someone who will challenge assumptions, find structural weaknesses, and tell you which campaigns actually drive incremental growth. That is exactly what I offer. I will audit your Google Ads account structure, Search and Performance Max campaigns, brand vs non-brand performance, conversion tracking, GA4 setup, attribution model, audience strategies, budget allocation, search term quality, and historical trends. You will receive clear answers: Are branded campaigns over-attributed? Is budget allocated efficiently? Are conversion numbers trustworthy? What should be prioritized at 30, 60, and 90 days? I am not a generic ad manager or an agency selling retainers. I have strong GA4 and attribution experience across hospitality and lead generation. I will share examples of similar audits I have completed. Send me access to your accounts and any existing reports. Let's discuss fixed price in chat. Looking forward, Aqsa I.
$38 USD in 40 days
7.0
7.0

With an extensive decade-long experience in digital marketing, specializing in Google Ads and Analytics, I am Surbhi, the seasoned professional you seek for your vital project. My proficiency includes a thorough knowledge of Google Ads, SEO strategies and optimization along with Hubspot Onboarding. This makes me well-versed in attributes like GA4, Google Tag Manager, SEMrush and Ahrefs. Speaking of audits and analysis - an essential component of your project, I have successfully completed similar tasks in the past as well. My prowess lies in not just data-crunching but sorting crucial insights from them that can drive actionable directions for the growth of your e-commerce brands or service-based business. My skills also extend to strategic campaign management that ensures a 3x ROAS on Google Ads further affirming my expertise. Lastly, beyond my proficiency lies my meticulous attention to detail that enables me to identify structural weaknesses at the campaign level and ascertain whether your conversion numbers are reliable or not. I believe I possess all the skills and qualities you seek for this project - objectivity, analytical thinking, a strong understanding of Google Analytics4 including attribution models and reports.
$38 USD in 40 days
6.9
6.9

Hi, I’ve been working with Google Ads and Meta Ads for the past 8 years, helping businesses get better results from their paid campaigns. I focus on PPC, Instagram marketing, and overall ad performance to bring in the right audience and improve ROI. I’d love to help you grow your campaigns and make them more effective. Best, Singh
$25 USD in 20 days
6.4
6.4

Hi, Google Ads auditing, GA4 analysis, and performance attribution are right in my wheelhouse! I’d love to provide an independent, data-driven assessment of your current advertising ecosystem across your hotel and hospitality brands and help uncover opportunities for stronger efficiency, attribution clarity, and scalable growth. I can conduct a deep audit of your Google Ads account structure, Search and Performance Max campaigns, brand vs non-brand segmentation, search term quality, audience targeting, budget allocation, and historical performance trends to identify inefficiencies, missed opportunities, and areas where spend can be optimized. Alongside campaign analysis, I can review your GA4 implementation, conversion tracking accuracy, attribution setup, and reporting logic to ensure decision-making is based on reliable and meaningful data. The end result will be a clear audit framework you can use internally or alongside your current agency to make more informed growth decisions. Regards, Moiz...
$38 USD in 40 days
6.4
6.4

Hello, Hope you're doing well. I help businesses maximize their advertising performance through comprehensive Google Ads Audits and Strategic Optimization designed to reduce wasted spend, improve conversions, and increase ROI. With 10+ years of experience in PPC advertising, I analyze every aspect of your Google Ads account to identify hidden opportunities, performance gaps, and growth strategies that can help you achieve better results from your advertising budget. 1. What I Offer: ✅ Complete Google Ads Account Audit ✅ Campaign Structure & Performance Analysis ✅ Keyword & Search Term Review ✅ Ad Copy & Creative Recommendations ✅ Conversion Tracking & Analytics Audit ✅ Bid Strategy & Budget Optimization ✅ Audience Targeting Review ✅ Landing Page Performance Insights ✅ Competitor Analysis & Growth Opportunities ✅ Actionable Strategic Improvement Plan 2. What You'll Gain: ✔ Lower Cost Per Conversion ✔ Reduced Wasted Ad Spend ✔ Higher Quality Traffic ✔ Improved Campaign Performance ✔ Clear Growth Strategy & Recommendations Let's review your Google Ads account and uncover opportunities to drive more leads, sales, and revenue from your campaigns. Best regards, Anju MA,
$25 USD in 8 days
6.5
6.5

Hi, Have you identified specific areas in your Google Ads account that you believe need improvement? I can perform a comprehensive audit to highlight campaign performances, conversion tracking, and audience strategies. With over 5 years of experience in Google Ads and Analytics, I’ve conducted similar audits for hospitality clients, focusing on budget allocation and attribution setups. I can pinpoint which campaigns drive actual growth and uncover structural weaknesses in your account. My approach prioritizes data-driven insights to enhance performance over the next 30, 60, and 90 days. I emphasize clear, actionable recommendations that align with your business goals. Let’s discuss this further and see how I can provide the objective analysis you’re looking for. Best, Muhammad
$50 USD in 40 days
6.5
6.5

✍️ Hi there! I see you're aiming to get an independent audit of your Google Ads for your hotel and hospitality brands in Norway. We've managed $5M+ in ad spend across e-commerce, SaaS, and local-business accounts, focusing on CPA and ROAS optimization. For your project, I'd focus on your audience strategies. Specifically, I would develop a layered audience approach to ensure we're targeting the right segments effectively, and look into retargeting funnels to maximize conversions from both branded and non-branded campaigns. Could you let me know your current monthly ad spend and the channels you're using? Also, what conversion/event are we optimizing for — purchase, lead form, or app install? Happy to share a quick audit of your current campaigns — message me! Please let me know your thoughts. Looking forward, Roman
$25 USD in 4 days
5.9
5.9

Hi there, We can support an independent Google Ads and GA4 audit focused on account structure, campaign performance, attribution, and growth opportunities. We bring broad consulting and analysis experience across search marketing, data review, reporting, and business delivery, with an emphasis on clear, commercial recommendations. For this review, we would examine branded vs non-branded performance, Search and Performance Max structure, conversion tracking quality, GA4 setup, attribution, audience use, budget allocation, and search term quality. We would then summarize what appears to be driving incremental value, where tracking or structure may be distorting results, and what should be prioritized across the next 30, 60, and 90 days. We are comfortable challenging assumptions and working from the evidence available. We will not imply any specific outcome, and we keep all communication and files on Freelancer. Best Regards, 8veer
$35 USD in 20 days
5.9
5.9

Hello, My name is KAYA, a passionate and results-driven digital marketer with a breadth of experience in Google Ads, Google AdWords, Google Analytics and many more. Over the past 5 years, I have consistently delivered targeted and measurable revenue growth for businesses across multiple industries including the hospitality and travel sectors that your project is tailored to. Most importantly, my skill set aligns perfectly with what you are looking for - an independent performance marketer who can audit your accounts meticulously and strategically. I have carried out similar projects before to help companies like yours understand their account statuses, address any performance gaps, identify budget issues as well as uncovering long-term growth opportunities. My comprehensive understanding of GA4 and attribution analysis will undeniably enable me to provide objective and in-depth insights into your existing campaigns, conversions tracking and audience strategies like which campaigns truly drive incremental growth, whether branded campaigns are being over-attributed or if the allocation of budget is streamlined efficiently. For an opportunity to assess where there’s room for improvements in your multi-channel ad campaign systemics while ensuring reliability in reporting analytics through intelligent conversion tracking methodology acclaimed specialists like me employ; all you need is my skill set. So why wait? Let's boost your campaign intensity today! Best Regards, Kaya
$38 USD in 40 days
6.1
6.1

Google Ads and analytics specialist with strong experience in performance audits, attribution analysis, and data-driven growth strategy. I specialise in evaluating Google Ads account structure, search and Performance Max campaigns, GA4 tracking setups, conversion accuracy, and budget allocation to uncover inefficiencies and identify real incremental growth opportunities. My focus is on delivering clear, objective insights into brand vs non-brand performance, search term quality, and campaign effectiveness while highlighting structural weaknesses and high-impact optimisation opportunities across 30/60/90-day priorities. Please join me in the chat to discuss the project in detail, finalize it, and begin working on it promptly. ArWa
$38 USD in 40 days
6.1
6.1

Dear Client, I am Firoz, a seasoned digital marketing professional with over 8 years of extensive experience in Google Ads, GA4, and advanced attribution analysis. I have successfully completed numerous independent audits where I meticulously evaluated account structures, campaign performance, conversion tracking accuracy, and budget allocation to identify actionable growth opportunities. Specifically, I bring deep expertise in auditing Search and Performance Max campaigns, distinguishing brand versus non-brand impact, verifying attribution models, and ensuring data integrity in GA4 setups. My analytical approach ensures an objective and detailed understanding of incremental growth drivers, over-attribution risk, audience strategies, and budget efficiency. I have worked with hospitality and travel clients managing substantial ad spends, which equips me well to understand the nuances of your hotel brands in Norway. My deliverables will provide clear, prioritized recommendations across 30, 60, and 90-day timelines, emphasizing strategic enhancements over superficial fixes. I am committed to transparency, data-driven insights, and constructive challenge of assumptions. I look forward to the opportunity to support your business growth. Best regards, Firoz
$25 USD in 10 days
6.4
6.4

Hello, Looking for a Google Ads expert to drive high-quality traffic and generate leads? We create and manage high-performing ad campaigns that deliver real results. With 10+ years of experience, we specialize in maximizing ROI and ensuring every dollar spent brings measurable success. How We Work: ✔ Campaign Setup & Optimization – Creating highly targeted ad campaigns. ✔ Keyword Research & Bidding Strategy – Selecting the best keywords for maximum conversions. ✔ Ad Copy & Extensions – Crafting compelling ads that drive clicks and leads. ✔ Performance Tracking & Reporting – Regular updates on clicks, conversions, and ROI. ✔ A/B Testing & Continuous Improvements – Optimizing ads for better performance. We don’t run random ads—we create data-driven strategies that bring real business growth. Let’s discuss how we can help you get the best results with Google Ads. Send a message now! Best Regards, NextStep Web Technology
$25 USD in 40 days
6.1
6.1

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, Google Adwords, Facebook Marketing, Google Analytics, Search Engine Marketing, Digital Marketing, Data Analysis, Google Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$30 USD in 5 days
5.7
5.7

As a certified Google Ads specialist with an extensive background in hospitality and travel marketing, I believe I possess all the skills you need for this project. I'm adept at conducting comprehensive audits of Google Ads performance and strategic analysis, providing actionable insights to improve campaign performance. One of my key strengths lies in my deep understanding and hands-on experience with GA4 and sophisticated attribution modeling. Moreover, I am not just any generic Google Ads manager but a performance marketer who can challenge assumptions and dig deeper into data for a more objective assessment. Let me walk you through my past experiences that echo this project's needs - Recently, for my client in the hotel industry, I performed a similar audit to identify underperforming campaigns, optimize budget allocation and refine audience targeting in both branded and non-branded areas. By doing so, we managed to drive a significant growth in conversion rates and reduce cost per conversion by 15%. .
$25 USD in 20 days
5.1
5.1

Greetings! I will perform an independent audit of your account structure, campaign performance, attribution setup, and growth opportunities. I will review Search campaigns, Performance Max, brand vs non brand, conversion tracking, GA4 setup, attribution model, audience strategies, budget allocation, search term quality, and historical trends. Deliverables include clear answers on incremental growth, branded campaign over attribution, budget efficiency, structural weaknesses, trustworthiness of conversions, biggest opportunities, and 30 60 90 day priorities. Experience with hospitality and lead generation. Please find attached examples of similar audits. My hourly rate is negotiable. Please share your Google Ads and GA4 access. Thanks, Revival
$25 USD in 40 days
5.3
5.3

Hello, Drawing on my 5+ years of experience, I offer a unique skill set that combines both Google Ads management and precise data tracking. This means not only can I strategically construct powerful campaigns to maximize return on ad spend (ROAS), but I will also readily identify and correct any tracking errors that may be skewing your data or decisions, ensuring every penny of your budget is accounted for. My solutions are not those of a mere technician, but rather rooted in a wider understanding of concepts such as meta pixels, server-side GTM and CAPI, to name a few. My track record speaks for itself: increased ROAS by streamlining campaign structures and bidding strategy, slashed CPA via laser-focused audience targeting alongside robust conversion tracking systems. Additionally, as an added advantage, my knowledge encompasses the latest within Google Ads standards: I have certifications in Search Ads, AI-Powered Shopping Ads, and Analytics. I consider them equally important as campaign management. Drawing from this expertise, therefore, you can rest assured that the insights and recommendations you receive following this audit will not just be about raw numbers but strategic guidance. A data-informed roadmap for organic growth and cohesive online presence is what you will gain when partnering with me.
$38 USD in 10 days
5.1
5.1

HØVIK, Norway
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