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My primary objective is to turn Google Ads into a steady stream of qualified leads for both B2B and B2C segments. The account is live and has been running campaigns recently, but performance has plateaued. I need fresh eyes and data-driven optimisations to push cost-per-lead down and volume up. You’ll begin with a full audit of the existing campaigns—keywords, match types, ad copy, extensions, audiences, and conversion tracking. From there, build or restructure campaigns that separate B2B from B2C intent, refine bidding strategies, and align ad messaging with the corresponding landing pages. Detailed, actionable reporting is essential so I can see what’s working and where spend should be shifted. Deliverables • Comprehensive account audit with written findings • New or reworked campaign structure tailored to B2B and B2C goals • Fresh ad copy and extension recommendations ready to launch • Conversion tracking verification (Google Tag Manager & GA4) • Weekly performance report for the first month, highlighting CPL, CTR, ROAS, and next steps I’ll provide full account access as soon as we agree on the milestones and timelines.
Project ID: 40711065
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115 freelancers are bidding on average £119 GBP for this job

Hi there, ! We understand you need a Google Ads specialist to manage and optimize campaigns for better results. Our service includes: ✅ Google Ads account setup and audit ✅ Keyword research and targeting ✅ Campaign structure and optimization ✅ Ad copy and extension improvement ✅ Conversion tracking setup ✅ Bid and budget optimization ✅ Retargeting campaign setup ✅ Performance monitoring → Higher conversion rates → More qualified leads or sales → Better return on ad spend Why choose us? ★ 12+ years Google Ads experience ★ 5000+ campaigns managed ★ Proven results in lead and sales generation Let’s create and optimize Google Ads campaigns that deliver consistent results. Best regards, Nisha
£90 GBP in 30 days
10.0
10.0

Your Google Ads account is already live, so the real issue is not setup but figuring out why performance has flattened and where the wasted spend is hiding. I’d start by auditing search terms, match types, bidding logic, conversion tracking, and the gap between B2B vs B2C intent so the account can be rebuilt around cleaner traffic and lower CPL. I’ve handled Google Ads audits, restructures, and tracking fixes for lead generation accounts where campaigns were running but had stalled because targeting, messaging, and attribution were too mixed together. The biggest gains usually come from tightening intent segmentation, cleaning up conversions in GTM/GA4, and shifting budget based on actual lead quality rather than surface metrics. I can also prepare a written action plan with launch-ready ad copy ideas from the audit stage. - Are B2B and B2C currently sharing the same campaigns/ad groups, or are they already split in some form? - Is your main conversion a form submission, phone call, booked meeting, or multiple actions? - Are the landing pages already separate for each audience, or do they need alignment recommendations too?
£235 GBP in 7 days
9.3
9.3

Hi, I can help optimize your existing Google Ads account with a strong focus on generating more qualified B2B and B2C leads while reducing wasted ad spend and improving cost-per-lead. I’ll first identify where the current campaigns are losing efficiency, then restructure and optimize them around actual search intent and conversion performance. 15+ YEARS OF GOOGLE ADS, LEAD GENERATION & CONVERSION OPTIMIZATION EXPERIENCE * GOOGLE ADS LEAD GENERATION PLAN * ✅ Complete Google Ads account and campaign audit ✅ Keyword, search-term, match-type & negative-keyword optimization ✅ Separate B2B and B2C campaign structures based on search intent ✅ Ad copy, extensions & landing-page message alignment ✅ Google Tag Manager & GA4 conversion tracking verification ✅ Bidding, budget allocation & wasted-spend optimization ✅ CPL, CTR, ROAS & lead-quality performance tracking ✅ Weekly performance reporting with clear optimization recommendations My focus will be on qualified lead generation rather than simply increasing clicks or impressions. I’ll use the existing campaign data to identify underperforming keywords, audiences and ad groups, then shift budget toward the areas showing stronger conversion potential. I’ll also make sure the tracking data is reliable before making major optimization decisions, so we can clearly understand which campaigns and keywords are actually producing valuable leads. Best Regards, Firoz
£90 GBP in 30 days
8.8
8.8

Hi, I can audit your existing Google Ads account, identify why performance has plateaued, and restructure the campaigns around separate B2B and B2C search intent to improve lead volume while bringing CPL under control. With 12+ years of Google Ads and lead-generation experience, I will provide: ✔️ Complete Account & Campaign Audit ✔️ Keyword, Match Type & Search-Term Analysis ✔️ Negative Keyword Optimization ✔️ B2B vs B2C Campaign Segmentation ✔️ New Campaign & Ad Group Structure ✔️ Fresh Responsive Search Ads & Asset Recommendations ✔️ Audience, Location & Device Analysis ✔️ Bidding Strategy & Budget Optimization ✔️ Landing Page / Ad Message Alignment ✔️ GTM, GA4 & Google Ads Conversion Tracking Verification ✔️ Weekly CPL, CTR, ROAS & Conversion Reporting I will first identify wasted spend, low-quality searches, conversion gaps and underperforming campaign elements before making structural changes. B2B and B2C campaigns will have separate messaging, keywords, landing-page intent and bidding strategies wherever the data supports it. My focus will be qualified leads and cost per acquisition—not simply increasing clicks or impressions. I’m comfortable taking over an existing account and improving it based on actual performance data rather than rebuilding blindly. Ready to start as soon as access, milestones and timelines are agreed. Thanks, Vipin Jain Google Ads | PPC | B2B & B2C Lead Generation 12+ Years Experience
£130 GBP in 30 days
8.8
8.8

Hello, I’m Dilip Kumar, and I have 12+ years of experience in Digital Marketing, Website & App Designing and Development, Logo Design, Shopify Development, SEO, SMO, SMM, Google Ads, and more. I can audit your existing Google Ads account and identify opportunities to reduce CPL while increasing qualified lead volume. I’ll review keywords, match types, ad copy, extensions, audiences and conversion tracking, then restructure campaigns to clearly separate B2B and B2C intent. I’ll refine bidding, messaging and landing-page alignment, verify GTM and GA4 tracking, and provide fresh ad/extension recommendations. Weekly reporting will cover CPL, CTR, ROAS, spend allocation and actionable next steps. Best regards, Dilip Kumar MasterRewathi
£45 GBP in 30 days
8.2
8.2

As an experienced Google Ads specialist, I can provide the fresh perspective and data-driven optimizations you need to revitalize your campaigns. Firstly, I will conduct a thorough audit of your existing ads structure, keywords, ad copy, audiences, and conversion tracking. Using this information, I will build or restructure targeted campaigns that effectively separate B2B intent from B2C goals for optimal results. With my expertise, I assure you that I'll implement time-tested strategies that refine bidding tactics and align ad messaging seamlessly with your landing pages. My skills in optimizing conversion tracking through Google Tag Manager & GA4 will ensure precise data-driven decisions are made to improve your cost-per-lead and increase volume. Furthermore, detailed reporting on key metrics such as CPL, CTR, ROAS and actionable next steps will be provided weekly for continued improvement. I am someone who walks the extra mile to overachieve goals and deadlines. I believe in staying ahead of the curve by researching new ideas, trends and technologies within the SEO space to further enhance your campaigns. Let me prove to you how my multi-faceted skills in Digital Marketing, Google Ads and Adwords, coupled with my commitment towards generating high returns on ad spend can transform your Google Ads campaigns into a consistent revenue-driver for both B2B and B2C segments. Access to your full account will kick-start this collaboration!
£250 GBP in 20 days
7.7
7.7

Hi, I can audit and optimize your existing Google Ads account with one clear goal: lowering cost per qualified lead while increasing lead volume across both B2B and B2C campaigns. I’ll review keywords, match types, search terms, ad copy, extensions, audiences, conversion tracking, bidding, and current spend to identify where performance is being limited. From the audit, I’ll restructure or build campaigns around distinct B2B and B2C intent, refine keyword targeting and bidding strategies, improve ad messaging, and ensure each campaign is aligned with the right landing page. I’ll continuously monitor CPL, conversion quality, CTR, CPC, search-term performance, and budget allocation to shift spend toward what actually produces results. You’ll receive clear, actionable reporting showing what is working, what needs improvement, and where budget should be moved. Share your Google Ads account performance data and landing pages, and I can start with the initial audit and identify the highest-priority optimization opportunities. Regards, Arwa...
£135 GBP in 7 days
8.0
8.0

Hello, I’m Raj Kumar, a Google Ads specialist with 15+ years of experience in lead generation, campaign optimisation, GA4 and Google Tag Manager. I can audit your existing account to identify wasted spend, weak search intent, bidding issues, tracking gaps and opportunities to improve CPL and lead volume. I’ll restructure campaigns around separate B2B and B2C intent, refine keywords and match types, create stronger ad messaging and extensions, and align campaigns with landing pages. I’ll also verify GTM/GA4 conversion tracking and provide weekly reports covering CPL, CTR, ROAS and actionable next steps. Can we review your current Google Ads account and conversion data? Best regards, Raj Kumar
£45 GBP in 30 days
8.1
8.1

Hi, I have 9+ years of experience in digital marketing and paid advertising, and I can take a fresh, data-driven approach to improving your existing Google Ads account. I’ll start with a complete audit before making changes, covering: • Keywords, search terms, match types and negative keywords • Campaign/ad-group structure, targeting, audiences and locations • Ad copy, assets/extensions and landing-page relevance • Bidding strategy, budgets and wasted spend • Conversion tracking through Google Tag Manager, GA4 and Google Ads I’ll then restructure the account to clearly separate B2B and B2C intent, with messaging, keywords and landing pages aligned to each audience. I’ll also test new ad variations and continuously optimize bids, search terms, budgets and targeting based on actual conversion data. For the first month, I’ll provide weekly reports covering CPL, CTR, conversions, spend, ROAS and the actions planned for the following week. My priority is not simply increasing traffic or clicks, but generating more qualified leads while improving cost efficiency. I can review the account first and provide clear milestones before implementation. Thanks!
£80 GBP in 30 days
7.9
7.9

Hi, I’m a Google Ads specialist with 8+ years of experience managing lead-generation campaigns for both B2B and B2C businesses. I can audit your existing account, identify the performance plateau, and restructure campaigns around intent to improve qualified lead volume while bringing CPL under control. Google Ads Strategy & Execution Plan: ✔️ Comprehensive Google Ads account & campaign audit ✔️ Analyze keywords, match types, search terms & negative keywords ✔️ Review ad copy, assets, audiences & extensions ✔️ Separate B2B and B2C campaigns by search intent ✔️ Restructure campaigns/ad groups where required ✔️ Optimize bidding, budgets & keyword-level performance ✔️ Create fresh, conversion-focused ad copy ✔️ Align ads with relevant landing pages ✔️ Verify GTM, GA4 & Google Ads conversion tracking ✔️ Identify wasted spend and shift budget to high-performing areas ✔️ Monitor CPL, CTR, conversion rate & ROAS ✔️ Weekly performance reports with clear actions and next steps Tools: Google Ads | GA4 | GTM | Google Keyword Planner | Looker Studio I’ll start with the existing data rather than making assumptions, identify exactly where performance is being lost, and prioritize changes that can improve lead quality, volume and efficiency. Best regards, Ronak Mangal
£80 GBP in 30 days
7.0
7.0

Hello, I can help turn your existing Google Ads account into a more consistent lead-generation channel. I’ll start with a detailed audit of keywords, match types, targeting, ads, extensions, bidding, and conversion tracking to identify where performance is being lost. From there, I can restructure campaigns around separate B2B and B2C intent, improve ad messaging, align landing pages, and refine bidding based on actual conversion data. I’ll also verify GTM and GA4 tracking so decisions are based on reliable numbers. You’ll receive clear reporting on CPL, CTR, ROAS, budget allocation, and practical next steps throughout the first month. Let’s connect to review the account and agree on milestones. Aqsa I.
£135 GBP in 7 days
7.0
7.0

Drawing from my success in optimizing Google Ads for lead generation, I understand the crucial need to revamp your campaigns for enhanced performance in both B2B and B2C segments. With a keen eye for data-driven insights and experience in strategic campaign restructuring, I am well-equipped to identify opportunities for reducing cost-per-lead and boosting lead volume. Could you share more about your current audience segmentation to help tailor the messaging effectively? Regards, DME
£60 GBP in 8 days
6.5
6.5

Dear Usman, I am Firoz, a seasoned digital marketing specialist with over 8 years of experience focusing on Google Ads, SEO, and lead generation across both B2B and B2C domains. Your project aligns perfectly with my expertise in conducting comprehensive audits, optimizing campaign structures, and driving cost-efficient lead acquisition. I will begin with an in-depth audit of your existing campaigns, assessing keywords, match types, ad copy, extensions, audiences, and conversion tracking—including a thorough review of Google Tag Manager and GA4 setups. Based on findings, I will redesign the campaign architecture to distinctly target B2B and B2C segments, refining bidding strategies to enhance CPL, CTR, and ROAS. I will provide fresh ad copy and extension suggestions tailored to align seamlessly with respective landing pages, ensuring relevance and higher conversion potential. You will receive a detailed audit report, optimized campaign structure, verified tracking implementations, and transparent weekly performance reports for one month with actionable insights. I am committed to data-driven optimization to maximize lead volume while reducing cost per lead. I look forward to collaborating and driving measurable growth for your Google Ads account. Best regards, Firoz
£100 GBP in 30 days
6.5
6.5

"Hello, I specialize in Google Ads lead generation campaigns designed to attract the right audience, increase qualified leads, and improve conversion performance. With 10+ years of experience in digital marketing, I focus on creating and managing Google Ads campaigns with proper targeting, keyword research, compelling ad copy, conversion tracking, and continuous optimization. 1. Google Ads Lead Generation: • Search Ads campaign setup and management • Keyword research and competitor analysis • High-intent keyword targeting • Ad copy and campaign optimization • Conversion tracking and performance monitoring • Location, audience, and device targeting • Negative keyword management • Budget and bid optimization • Remarketing campaigns • Regular performance analysis and improvements 2. AI Marketing: I also use AI-powered marketing approaches to improve ad messaging, audience insights, content ideas, and campaign optimization. This helps create more relevant ads and improve engagement with potential customers. My focus is on generating quality leads while maintaining efficient ad spend and continuously improving campaign performance. Let’s connect to discuss your Google Ads goals and lead generation requirements. Best regards, Anju RB,
£110 GBP in 30 days
6.6
6.6

Dear Client, I am eager to leverage my extensive expertise in Google Ads and digital marketing to revitalize your campaigns and achieve your lead generation goals. I will begin with a thorough audit of your existing account, evaluating keywords, match types, ad copies, extensions, audiences, and conversion tracking in Google Tag Manager and GA4. Recognizing the distinct approaches needed for B2B and B2C, I will restructure your campaigns to separate these segments, ensuring precise targeting and tailored messaging aligned with relevant landing pages. My approach prioritizes data-driven optimizations, refined bidding strategies, and continuous A/B testing to significantly reduce cost-per-lead while increasing volume. I will deliver detailed, actionable reports weekly to transparently track CPL, CTR, ROAS, and recommend budget reallocations. I am confident my white-hat, conversion-focused methods will provide measurable performance improvements. I look forward to accessing your account post-agreement and driving scalable, qualified lead growth for your business. Best regards
£20 GBP in 31 days
6.0
6.0

Hello, Looking for a Google Ads expert to drive high-quality traffic or sales or generate leads? We create and manage high-performing ad campaigns that deliver real results. With 10+ years of experience, we specialize in maximizing ROI and ensuring every dollar spent brings measurable success. How We Work: ✔ Campaign Setup & Optimization – Creating highly targeted ad campaigns. ✔ Keyword Research & Bidding Strategy – Selecting the best keywords for maximum conversions. ✔ Ad Copy & Extensions – Crafting compelling ads that drive clicks and leads. ✔ Performance Tracking & Reporting – Regular updates on clicks, conversions, and ROI. ✔ A/B Testing & Continuous Improvements – Optimizing ads for better performance. We don’t run random ads—we create data-driven strategies that bring real business growth. Let’s discuss how we can help you get the best results with Google Ads. Send a message now! Best Regards, NextStep Web Technology
£75 GBP in 30 days
6.2
6.2

Hi, I can turn your plateaued Google Ads into a steady lead stream for B2B and B2C. With 9+ years and 400+ completed projects, I've pushed CPL down and volume up through data-driven audits and restructures. I'll audit keywords, match types, ad copy, extensions, audiences, and conversion tracking. Then restructure campaigns separating B2B and B2C intent, refine bidding, align ad messaging with landing pages, verify GTM and GA4 tracking, and deliver weekly reports on CPL, CTR, ROAS. The goal is lower cost-per-lead and higher qualified volume. Do you have separate landing pages for B2B and B2C, and is conversion tracking already firing accurately? Let's chat to align milestones, timelines, and access so we can start the audit.
£120 GBP in 5 days
5.7
5.7

Hi there, We can start with a structured Google Ads audit focused on keyword intent, match types, ad assets, audiences, and conversion tracking, then map the account into clear B2B and B2C campaign paths. Our output will be a written findings pack plus a prioritised optimisation plan covering bidding, messaging, and landing-page alignment. One point to confirm is whether B2B and B2C conversions are tracked as separate actions today. The platform bid covers an initial phase focused on Full Google Ads account audit with campaign structure and tracking findings, plus a prioritized optimisation roadmap for B2B and B2C separation; wider implementation would be separately scoped on Freelancer. Best Regards, 8veer
£190 GBP in 5 days
5.6
5.6

Hello, I can help manage and optimize your Google Ads campaigns to generate qualified leads, improve conversion rates, and maximize your advertising budget. With 8+ years of experience in digital marketing, I specialize in Google Ads lead generation and performance optimization for businesses looking to increase inquiries and sales. 1. My expertise includes: • Google Search, Display, YouTube & Performance Max Ads • Lead Generation & Conversion-Focused Campaigns • Keyword Research & Competitor Analysis • Ad Copy, Audience & Campaign Optimization • Conversion Tracking with GA4 & Google Tag Manager • Remarketing & Audience Targeting • Budget, CPL & Performance Optimization • Ongoing Campaign Monitoring & Reporting 2. AI Marketing: I also optimize marketing strategies for AI-powered search and answer platforms, helping businesses improve visibility in AI-generated search results. I focus on bringing relevant traffic and qualified leads while continuously optimizing campaigns for better performance. Let’s connect and discuss your Google Ads goals and lead generation requirements. Best regards, Raghav RB,
£90 GBP in 30 days
6.0
6.0

Hi, I'm Javier, a Google Ads specialist with over ten years managing lead generation campaigns across B2B and B2C. A plateauing account with mixed B2B and B2C traffic running through the same structure is a pattern I've seen often — and the fix almost always starts with separating intent, not just tweaking bids. My most comparable result: a B2B lead generation campaign where we brought CPL down to €11.49 across 188 conversions by rebuilding the campaign structure and tightening match types. On the B2C side I manage accounts at €3,100/month with a 12.4 ROAS. I work across the full stack you've described — Google Tag Manager, GA4, conversion tracking verification and weekly reporting with actual next steps, not just numbers. Send over account access when you're ready and I'll start with the audit. Happy to share initial findings within a few days of getting in. Shall we jump on a quick call this week to align on priorities before I dig in? Best, Javier
£225 GBP in 30 days
5.6
5.6

Dumfries, United Kingdom
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