Google Ads Optimization for Mortgage Leads

I already have several Google Ads campaigns set up for my mortgage-broking business and they look okay, but I know they can do far better. My immediate goal is to generate around 50 qualified leads per month while keeping the cost per conversion as low as possible. At the moment the ads are aimed at first home buyers, refinancing clients and property investors. I need a seasoned Google Ads specialist to dive into the account, audit what’s there, tighten up the targeting and ad copy, and turn the campaigns into reliable lead machines. A strong track record of improving click-through and conversion rates in the finance or real-estate niche will grab my attention quickly, because if the numbers look good I’m ready to scale the budget. I have set up Analytics but now need to manage and measure these campaigns. Key deliverables I’m expecting: • Comprehensive audit with clear, actionable fixes • Optimised ad groups, keywords, negative keywords, ad copy and extensions • Robust conversion tracking (Google Ads & Analytics) so every lead is measured properly • Weekly performance summary highlighting CPL, conversions and any tweaks made • A clear plan showing how we’ll reach (and sustain) 50 leads per month at the target CPA I’m comfortable granting full account access once we agree on an approach, and I can implement landing-page tweaks on my end if you flag them. Let me know how quickly you can complete the initial audit and what results you’ve achieved for similar clients—then let’s get these campaigns firing.

Project ID: 39729759