Google Ads Sales Optimization

I run an e-commerce store that ships physical products and my priority right now is simple: turn Google Ads into a steady stream of paid checkouts. I already have the store, product feed, and basic conversion tracking in place, but the results plateaued and cost per acquisition keeps creeping up. What I need is a fresh, data-driven rebuild of the entire Google Ads effort—Search, Shopping, and Performance Max—built around profitable ROAS targets. I’ll provide full access to the account, product catalogue, historical data, and current analytics setup. Your job is to analyse what’s there, design campaigns that match intent at every stage of the funnel, and keep refining bids, audiences, negatives, and creative until the numbers tell us we’ve won. Key deliverables I want to see: • A concise audit summarising wasted spend, missed keywords, and feed issues • New or restructured campaigns launched with conversion tracking validated • Product feed improvements pushed live in Merchant Center • Clear ROAS / CPA targets agreed up front and a weekly performance snapshot so I can track progress If you have a proven track record scaling physical product sales through Google Ads and you’re comfortable handling both strategy and the day-to-day tweaks, let’s talk results and timelines.

Project ID: 39731554