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We are looking for a long-term Growth Marketing Specialist to join our team for 20+ hours per week. Wheelie Rooms manufactures and rents portable rooms across Australia. Our focus isn't simply generating more leads—we want to continually improve the quality of our leads while reducing our cost per acquisition. We have extensive data within our CRM that tracks the entire customer journey, from the first enquiry through to the final sale. We believe this data holds the key to improving our marketing performance, and we're looking for someone who can analyse it, identify patterns, develop new strategies, and continually optimise our advertising. Your primary focus will be Google Ads and Meta (Facebook & Instagram) Ads. We're looking for someone who enjoys testing ideas, making decisions based on data, and continuously improving results over the long term. Before we organise an interview, please answer the following questions: 1. If you started with us tomorrow, how would you use our CRM and sales data to improve our Google and Meta advertising? Please explain your process. 2. Tell us about a campaign where analysing data led you to change your strategy. What did you discover, what changes did you make, and what were the results? 3. How do you continuously improve advertising performance over time? Describe your approach to testing and optimisation, including how you decide what to test next. 4. Imagine one campaign produces a large number of leads but few sales, while another produces fewer leads but a much higher conversion rate. How would you evaluate and optimise these campaigns? 5. What would your weekly communication and reporting look like? How would you keep us informed about what you've learned, what changes you've made, and what opportunities you've identified? Please include examples from previous clients wherever possible, along with measurable results such as improvements in conversion rates, cost per acquisition, return on ad spend, or lead quality. We are looking for someone who wants to become part of our team for the long term, takes ownership of results, and is passionate about continually improving performance through data and experimentation. Please do NOT send messages saying 'Hi'. Please reply with the answers to the questions so we know if you are the right fit and that you have read the ad. Thank you!
Project ID: 40562452
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48 freelancers are bidding on average $7 AUD/hour for this job

Hi, Greetings! I can help create high-converting Facebook Ads focused on driving sales for your security camera products. I'll develop compelling ad copy, creative concepts for Feed and Story placements, audience segmentation for homeowners and businesses, and messaging that highlights your key selling point—high-quality video resolution. Along with the ad variations, I'll provide targeting recommendations, A/B testing ideas, and performance metrics to monitor, ensuring the campaign is optimized for purchases and ROAS from launch. I’d be happy to discuss your products and create a sales-focused Meta Ads campaign that delivers results. Kind Regards, Lalit Kaur
$5 AUD in 10 days
10.0
10.0

Hi Hope you're doing well! I’d love to help you boost your brand’s online presence with a powerful social media marketing strategy that drives engagement, leads, and sales. With 10+ years of experience in Facebook, Instagram, and LinkedIn marketing, I have helped businesses grow their audience and maximize ROI. My Social Media Marketing Strategy: 1. Targeted Ad Campaigns 2. Content Strategy & Creation 3. Audience Research & Retargeting 4. Hashtag & Trend Optimization 5. Community Engagement 6. Performance Tracking & Optimization I’ll create a custom marketing plan to help you grow brand awareness, increase traffic, and generate more conversions. Let’s connect to discuss your business goals! Best regards, Rewathi
$8 AUD in 20 days
8.1
8.1

With my extensive experience in digital marketing, focused on SEO, PPC, social media and email campaigns, I believe I can bring value to Wheelie Rooms' ambitious marketing goals. I have managed a remarkable $5 Million in ad spend throughout my journey, always emphasizing on the use of insightful data to steer decisions. Drawing on this experience, my approach to enhance your Google and Meta Ads involves an interactive process: close analysis of your CRM and sales data; identification of patterns; development of strategies based on patterns identified; continuous optimization of your advertising. One example illustrating my data-driven strategy is when analyzing campaign data for a client led us to shift gears. We discovered that target leads had better engagement via Instagram. Consequently, we transitioned a large portion of the budget towards Instagram campaigns, vastly improving conversion rates while maintaining cost per acquisition. For Wheelie Rooms_campaign evaluations would be no different. Extensive analysis would be conducted on the two campaigns to identify underlying factors for variance in conversion rate versus lead quantity. Once we understand this disparity, we can customize subsequent strategies to balance both lead quantity and conversion rates. As a commitment-oriented professional, reporting and communication about changes made is a priority for me. I will provide
$10 AUD in 40 days
7.5
7.5

With over 10 years of professional experience in marketing and management, I've developed the skills necessary to effectively analyze and optimize CRM data, an important aspect highlighted in your project description. My approach to leveraging data for improved advertising aligns with what you need: I'll use your CRM and sales data to scrutinize ad campaign performance, identify patterns, make strategies to improve lead quality while reducing cost per acquisition and develop techniques for continuous optimization. An example of how I employed data analysis successfully is when I used an A/B test approach on a campaign that was not producing desired results for a client. After poring through the data, I identified a better targeting method which was then tested against the original ad. Subsequently, the client saw a significant increase in conversion rates while maintaining a steady lead volume.
$5 AUD in 40 days
7.0
7.0

Hi there, We would approach this as a performance marketing and CRO challenge, using CRM and sales data to diagnose which Google Ads and Meta audiences, queries, and creatives produce qualified leads and actual sales. Our initial assumption is that lead volume alone is not the goal, so we would map funnel stages, compare lead-to-sale patterns, and use weekly testing to improve campaign structure, customer strategy, and reporting. We can also outline how we would answer each of your five questions in a data-led way. Best Regards, 8veer
$8 AUD in 10 days
6.3
6.3

Hi there, 1. If I started tomorrow, my first step would be mapping your CRM data back to the original traffic sources, campaigns, keywords, audiences, and creatives that generated your highest-value customers rather than just the highest volume of leads. 2. For one lead generation client, campaign reporting showed that a high-volume campaign was producing leads at a low CPL but converting poorly into sales. After analyzing CRM data, we shifted budget toward a smaller audience segment with a significantly higher close rate. 3. My approach to optimization is continuous testing and iteration. I prioritize tests based on potential business impact, starting with audience targeting, conversion signals, messaging, creative variations, landing pages, and bidding strategies. 4. I would evaluate both campaigns based on actual business outcomes rather than lead volume. A campaign generating fewer leads but producing significantly more sales is typically more valuable. I would analyze cost per qualified lead, sales conversion rates, customer value, and ROAS. 5. My weekly communication would include a concise performance summary covering lead quality, cost per acquisition, conversion rates, spend allocation, tests completed, insights discovered, actions taken, and recommendations for the following week. I'm particularly interested in opportunities where CRM and sales data can be leveraged to create a sustainable competitive advantage over time. Thanks
$11 AUD in 30 days
6.4
6.4

Dear Client, I appreciate the opportunity to address your detailed requirements. Here are my responses: 1. Using your CRM and sales data, I would begin with a comprehensive analysis of the customer journey to segment audiences based on behavior, source, and conversion stage. This allows targeted Google and Meta ad campaigns with tailored messaging and optimized bids, focusing on high-converting segments while reducing spend on low-quality leads. I would also integrate attribution modeling to identify touchpoints driving sales. 2. In a previous campaign, data analysis revealed that leads from a high-traffic channel had low sales conversion due to targeting a broad audience. By narrowing targeting criteria and reallocating budget to higher-intent keywords and lookalike audiences on Meta, conversion rates improved by 35%, and CPA decreased by 28%. 3. My approach to continuous improvement involves A/B testing ad creative, audience segments, and bidding strategies, guided by data-driven insights. I prioritize tests based on potential impact and statistical significance, iterating rapidly to refine campaigns and enhance ROI. 4. When evaluating campaigns with differing lead volumes and conversion rates, I focus on cost per acquisition and lead quality metrics rather than volume alone. Looking forward to contributing to your success. Best regards, Firoz
$2 AUD in 40 days
6.4
6.4

Hi, I will help you generate leads and sales through Google ads and Facebook ads. I have over 10 years of experience, and my area of expertise is developing successful Google Ads and Facebook Ads advertising campaigns. My strategy is centered on identifying your target market, creating effective advertisements, and optimizing performance to achieve the greatest outcomes. Here’s what I offer: 1. Google Ads Management: Campaign setup and optimization Keyword targeting and bidding strategy Conversion tracking setup Performance monitoring and optimization ROI-focused campaign management 2. Meta Ads Management (Facebook & Instagram): Campaign setup and audience targeting Creative and ad copy optimization Lead generation and conversion campaigns Retargeting campaigns Performance monitoring and reporting Let’s get started today! Best regards, Anju MA,
$15 AUD in 8 days
6.6
6.6

Hello, I will help drive qualified leads and improve conversions through high-performing Meta and Google Ads campaigns built around your business goals. With 8+ years of experience in performance marketing, I specialize in creating, managing, and optimizing paid advertising campaigns that maximize ROI while reducing wasted ad spend. My approach focuses on attracting the right audience, increasing lead quality, and continuously improving campaign performance through data-driven optimization. 1. My paid advertising services include: • Meta (Facebook & Instagram) Ads management • Google Search, Display & Performance Max campaigns • Audience research & targeting strategy • Conversion tracking & pixel setup • A/B testing of ads and landing pages • Budget optimization & performance reporting • Lead generation and conversion optimization I focus on delivering measurable growth through strategic campaign management, continuous testing, and optimization to help your business generate more qualified leads and increase conversions. Let’s discuss how I can help scale your business with effective Meta and Google Ads strategies. Best regards, Raghav RB,
$15 AUD in 8 days
5.9
5.9

Hi, I am interested in Growth Marketing Specialist for Lead ConversionI can help you generate high-quality leads using AI-powered tools, smart targeting, automation, and personalized outreach. I have experience in AI automation, digital marketing, lead generation, data scraping, email/WhatsApp outreach, chatbot setup, and CRM-based follow-up systems. Hi I can help you find the right audience, create targeted lead lists, qualify prospects, write personalized outreach messages, and set up automation so leads can be contacted and followed up professionally. My focus will be on quality leads, better response rates, and a system that can save time while improving conversions. I can also use AI to personalize messages based on business type, location, service, and customer needs, so the outreach does not look generic or spammy. I would be happy to discuss your project and create a lead generation workflow that fits your business goals. Best Regards Naseeb A.
$14 AUD in 26 days
5.6
5.6

I can help improve your lead quality while reducing CPA by using your CRM data to make better advertising decisions not just generate more leads. I have 8+ years of strong experience managing Google Ads, Meta Ads, lead generation, conversion tracking, CRO, and performance marketing, with a strong focus on long-term growth through continuous testing and optimization. 1. I would first analyse your CRM to identify which campaigns, keywords, audiences, and customer types actually convert into sales. Then I'd optimize Google & Meta campaigns based on revenue instead of lead volume. 2. On a previous lead generation campaign, CRM analysis showed one audience produced many leads but very few sales. After reallocating budget and refining targeting, lead quality improved while CPA decreased. 3. My optimization process includes weekly testing of audiences, creatives, bidding strategies, landing pages, and messaging. Every decision is based on conversion data, not assumptions. 4. I always prioritize profitable campaigns over high lead volume. I'd scale the campaign producing quality sales while improving or reducing spend on the lower-converting campaign. 5. You'll receive weekly reports covering CPA, ROAS, conversion rate, lead quality, completed optimizations, insights, and next action plans. I would be happy to discuss your current CRM data and share how I'd identify the biggest opportunities within the first few weeks. Best regards, Manmohan
$8 AUD in 10 days
5.0
5.0

1. I'd connect CRM insights with Google and Meta performance, identify which leads become paying customers, and optimize campaigns around revenue instead of lead volume. 2. In a previous campaign, CRM data showed low-quality leads from broad targeting. After refining audiences and keywords, CPA dropped by 25% while lead quality and ROAS improved. 3. I follow a continuous test-and-learn process, prioritizing changes based on data and measuring every test before scaling. 4. I'd optimize for sales, CPA, and ROAS—not just lead count—while improving the weaker campaign's lead quality. 5. Weekly reports include KPIs, completed optimizations, insights, test results, and next steps to keep everyone aligned. Regards, Prince
$4 AUD in 40 days
3.7
3.7

Respected This is Adeel, a digital marketing expert trained at the Google Dubai Office, holding certifications as a Green & Blue Belt Certified professional. (Proof can be provided) I have handled more than 150+ customers for Google Ads in the last 8 years. I have a proven track record of helping businesses increase their online visibility, drive targeted traffic, and boost their ROI through Google Ads. I can provide 100% Guarantee of results Further, My team and I have completed more than 500+ website development projects in the last 15 years. We have expertise in creating Customer CMS websites, WordPress websites, Wix, Shopify, and e-commerce websites. Can we please discuss the project "Growth Marketing Specialist for Lead Conversion" in detail over chat? Thank you for considering my proposal. Sincerely, Adeel
$14 AUD in 35 days
3.0
3.0

I have deep experience turning CRM and sales data into targeted Google and Meta campaigns that reduce cost per acquisition and improve lead quality. My systematic testing and optimisation approach consistently delivers measurable conversion improvements. I offer 24/7 support and take full ownership of results. Let's discuss how I can drive your long-term growth.
$10 AUD in 7 days
3.2
3.2

With more than 7 years of experience we have grown companies around the globe in terms of revenue and size. Our team will provide you best possible results in terms of sales , engagement , website visibility to grow your presence. From social media marketing and magazine collaboration to special press coverage and print space, I am here to shine a light on your growth and success. Regardless of your digital marketing needs, I can help! - Design and development of websites - Google My Business Management - Creation of paid advertisements using Google, Facebook, Twitter, etc. - Reputation Management for Startup or a Business - Digital Marketing Consultation - Social Media account set-up - Social Media post coordination - Paid Advertisement creation using (Google, Facebook, Twitter & more) - Lead generation/campaign management (Google Adwords, Facebook, Instagram) Creativity, the ability to generate new ideas with enthusiasm and passion for advertising has always been a key part of my success in the fast paced and ever changing world of internet marketing. What our customer say about us : “Amazing To See Good Results With Our Marketing Activities Within a Months Time. Will Recommend & Hire Again ” — ksathyanarayan "great job. enjoying the increase in sales and look forward to a lot more when social media campaigns start. " - kathmurray
$5 AUD in 40 days
3.5
3.5

1. How I would use your CRM and sales data I would connect ad data to actual sales, not just leads. By reviewing your CRM, I’d identify which campaigns, keywords, audiences, and creatives produce the best customers, then shift budget toward those sources and away from low-quality leads. 2. A campaign where data changed the strategy In a past campaign, one ad set generated more leads but fewer sales. CRM data showed another had fewer leads but much better conversion. We moved budget to the higher-quality source, tightened targeting, and improved lead quality and CPA. 3. My approach to continuous optimisation I use a simple test-and-learn process: check tracking, review performance data, test one variable at a time, and scale what works. I focus first on audience, messaging, and search intent, then move to landing pages and bidding. 4. Evaluating lead quantity versus lead quality I would judge campaigns by revenue, conversion rate, and cost per sale—not lead volume alone. If a high-volume campaign is weak, I’d improve or reduce it. If a lower-volume campaign drives better sales, I’d scale it. 5. Weekly communication and reporting Each week, I’d send a short report covering spend, leads, sales, CPA, ROAS, and key insights. I’d also note what was tested, what changed, and what I plan to do next. Your focus on lead quality and long-term improvement is exactly how I work. I’d be glad to help Wheelie Rooms grow through data-driven advertising. Regards, Ateeb Rahil Mahedvi
$6 AUD in 30 days
3.2
3.2

I focus on improving sales, not just generating more leads. 1. I'd start by analyzing your CRM to see which campaigns, keywords, audiences, and creatives actually lead to sales. Then I'd feed that data back into Google Ads and Meta to optimize for quality leads instead of just enquiries. 2. For one client, CRM data showed one campaign generated lots of leads but very few customers. We shifted budget to higher-converting campaigns, refined targeting, and reduced CPA by around 30% while improving lead quality. 3. I continuously test audiences, creatives, landing pages, and bidding strategies. Every week I review the data, scale what's working, and replace what's isn't. 4. I'd judge campaigns by sales, CPA, and ROAS—not lead volume. If fewer leads bring more customers, that's where I'd invest more while looking for ways to scale efficiently. 5. You'll receive a weekly update covering performance, changes made, key insights, test results, and my recommendations for the following week. I'm looking for a long-term partnership and enjoy using data to keep improving results over time.
$4 AUD in 40 days
2.3
2.3

Hello, "cost per acquisition" – your current CPA is too high for portable‑room rentals, and the data in your CRM is the key to fixing it. I would first pull the full lead‑to‑sale funnel from your CRM, segment leads by source, device and time‑of‑day, then build a weighted conversion model to allocate budget to the highest‑value audience segments in Google and Meta. Running the model in a nightly Airflow job keeps the bidding algorithm under 200 ms, so ad spend reacts instantly to real‑time performance. An edge case to watch: Meta’s lead‑gen forms often drop the “phone” field, which skews cost‑per‑lead metrics – I’ll add a validation rule and retarget those incomplete leads with a custom audience. Which CRM platform are you using, and does it expose raw event logs via an API? Looking forward to working with you. Artur
$15 AUD in 20 days
2.0
2.0

With my diverse skill set as a Full Stack Web Developer and an SEO Specialist, I offer a distinct advantage in nurturing and optimizing your lead generation campaigns. My approach to data analysis focuses on identifying patterns and actionable insights that can improve performance over time. In the context of your CRM and sales data, I would not only analyze the customer journey but also devise strategies to improve lead quality while reducing acquisition costs on Google and Meta platforms. A prime example of my ability to spot areas for optimization using data is a recent campaign I worked on that led to tremendous gains. By closely examining ad performance metrics, I discovered that despite attracting high volumes of leads, we were experiencing low conversion rates due to inadequate ad targeting. Armed with this insight, I re-strategized the campaign, eliminating extraneous targeting options and optimizing toward relevant demographics. The result: higher lead quality and a notable rise in conversion rates by 23%.
$5 AUD in 40 days
0.3
0.3

Your main opportunity is not just getting more leads — it is using CRM data to find which leads actually become paying customers, then improving Google and Meta Ads around that. If I started tomorrow, I would first review your CRM journey from enquiry to final sale. I’d segment leads by source, campaign, keyword/ad set, location, lead quality, sales outcome, and lost reasons. This would show which campaigns are creating real acquisition value, not just cheap enquiries. Then I would use those insights to improve targeting, keywords, negative keywords, creatives, landing page messaging, and tracking. In previous lead gen work, I found that the campaign with the lowest CPL was not producing the best customers. CRM feedback showed many leads were low intent. We shifted budget toward better-converting locations/audiences, tightened targeting, improved ad copy, and added negatives. This helped reduce wasted spend and improve qualified lead quality. For ongoing optimisation, I would review CPL, qualified lead rate, cost per qualified lead, lead-to-sale rate, CPA, and sales notes weekly. If one campaign brings many leads but few sales, I would not judge it by CPL alone. I would compare real CPA, conversion rate, and sales value before scaling or cutting budget. My weekly reporting would include key learnings, changes made, active tests, results, and next opportunities. I’m interested in long-term growth work where decisions are based on real sales data, not guesswork.
$5 AUD in 40 days
0.0
0.0

Millmerran, Australia
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