HeyyPal App First-Deposit Campaign

I’m looking for a performance marketer who can take full ownership of driving cost-efficient installs and, most importantly, first-time deposits on HeyyPal—the mental-wellness app that connects users anonymously with verified psychologists, psychiatrists, therapists and caring “Pals” from just ₹10/Min The plan is to activate three proven growth levers: • Google Ads (Search & Display): capture high-intent queries around therapy, counselling and stress relief, then retarget non-depositors until they fund their wallet. • Meta Ads on Facebook and Instagram: craft thumb-stopping creatives that speak to privacy, affordability and round-the-clock access, optimised for our in-app “first deposit” conversion event. • Influencer collaborations: identify mental-health advocates and lifestyle creators whose audiences trust their endorsement, guiding them to measurable tracking links so every paid mention rolls into the same attribution funnel. Key deliverables I’ll review: 1. A channel-wise media plan with expected CPI and cost-per-deposit. 2. Campaign setup, pixel/SDK event mapping and custom audiences. 3. Creative concepts or briefs (static, video, story formats) ready for my design team, plus suggested copy variations. 4. Short-listed influencers with estimated reach, engagement and projected deposit volume. 5. Ongoing optimisation reports detailing spend, installs, deposits and ROAS, along with actionable next steps. Success will be judged on incremental first deposits while maintaining sustainable CPD. If you’re confident in scaling health & wellness apps via Google, Meta and influencer marketing, let’s talk strategy and timelines so we can get HeyyPal into more hands—and wallets—fast.

Project ID: 40581250