Sales-Driven Google Ads Campaign

I manage a leisure company on Brighton’s seafront and I’m ready to ramp up sales for our tours and activities through a focused Google Ads strategy. The goal is simple: turn paid clicks into bookings. Here’s what I need from you: • Campaign architecture built around “tours and activities” keywords, separating ad groups for local residents, domestic tourists and international tourists so messages and bids match each segment’s intent. • Compelling, on-brand ad copy and extensions that highlight our unique Brighton experience, clear pricing and easy online booking. • Full conversion tracking via Google Tag Manager and GA4, including phone call and booking-engine events, so ROI is crystal clear. • Ongoing optimisation: keyword pruning, negative list maintenance, bid and budget adjustments, A/B ad testing and remarketing set-ups. • Weekly performance snapshots with actions taken and next-step recommendations. I already have solid creative assets and landing pages; you bring the data-driven PPC expertise to push sales higher while keeping cost-per-acquisition in check. Let’s get Brighton adventurers clicking—and converting.

Project ID: 40538656