Signtseeing tours of san francisco sales via Google Adwords. The big problem is that TripAdvisor and [login to view URL] are double-serving on Google Adwords. Their impression share is above 100% when combined. TripAdvisor owns [login to view URL] and they are simply taking advantage of Google's policies and the Google oversight teams are looking the other way. This presents a huge problem for us with Adwords.
This assignment could be a long-term gig for you, if you are able to beat the double-serving scheme created by TripAdvisor, and Viator.com. If you are unable to beat their scheme, then the gig will be short-term. If you have never heard of "double-serving" before please look it up. It's an important conundrum for us.
Simply put, we need to have profitable ROI when using Google Adwords. This was possible before the double-serving scheme. We are looking for someone who can bring us back to profitability. If you are unable to get us to positive ROI, then we are going to ask you to draft a report explaining in detail why it's impossible to win against the double-serving scheme and we will share this report with our Google Ad reps and other google heads. This report is also important to us.