We're looking for tutor preferably to teach our team in 6 weeks (2 or 3 session per week, 2 hours per session) this session will including training and courses session.
The tutor will need to teach about google analytics with details below:
Introduction of Google Analytics.
1. Why digital analysis ?
- How Google Analytics works.
- Google Analytics Setup skills.
- Set up interface with filters.
2. Google Analytics Interface
- Exploring Google Analytics.
- Understanding overview reports.
- Understanding full reports.
- How to share reports.
- Set up dashboard and shortcuts.
3. Basic Reports
- Audience Reports.
- Acquisition reports.
- Behaviour reports. (Using Google Tag Manager).
4. Basic Campaign and Conversion Tracking
- How to measure custom campaign.
- Tracking campaigns with URL builder.
- Use Goals to measure business objective.
- How to measure google ads campaign.
5. Ecommerce Analytics.
6. Course Reviews and project.