I want to see which of my PPC Google Adwords keywords produce conversions, and what is the dollar value of each conversion, etc. As much information as possible about each sale!
I already have a Google Analytics account, but am not using it yet.
I also have a Google Tag Manager account.
I also already have Google AdWords conversion code installed through tag manager. This code is not tracking all of my Google AdWords conversions, unfortunately. I discussed this with the Google tech support person on the phone. He suggested that I install Google analytics to give more complete tracking information.
Here is the sequence each customer follows to place his order:
a) Visits my home page: [login to view URL]
b) Clicks on the “Easy Order” button
c) Is brought to: [login to view URL]
d) Is brought to: [login to view URL]
e) The customer then clicks on any of the “product payment” buttons, which places the order in the shopping cart: [login to view URL]
f) When the sale is complete, is brought to my confirmation page: [login to view URL]
The shopping cart I use is: [login to view URL]
I will attach a screen shot of the code in their “setup” page for 3rd party integrations.