We will need to have our site reviewed, so we can add Event Tracking to it, the job it to create a plan in Google Sheets. The template has already been set up.
This will detail, the Category, Action, Label, Value, Notes to the Developer, Non-Interactive (True or False) broken down by page type. We have eight-page types, which dynamically create many other pages:
These will feed into the Google Sheets Goal Map which a template has already been set up (just requires some editing) and will map out the client journey. Part of this process will require advice on what will best signal how close we are getting to our macro goal, and be representative of our customer journey for each macro goal which is set up in a separate view in Google Analytics. For this, we use the Loyalty Ladder
-Suspect - Somone who doesn't bounce out.
-Prospect - Someone who has show interest but is not necessarily able to be offered anything.
-Shopper - someone who has received a quote, added things to a favorite list, or so on.
-Customer - Someone who has converted.
-Member - Someone who has converted several times or has converted and revisited or revisited several times.
-Advocate - Someone who promotes our business sharing.
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Hey, this sounds like an interesting project to take up. Can we get on a chat to discuss the details since I have few questions before laying down the plan.