We have a clear strong name that needs to be illustrated in a equally clear logo. The name of the company is "Sparhästen" in Swedish. What it means is "piggy bank" but we changed the pig to a horse. So it literally means "Horse Bank".
What we want to say is this. Our service is to help you get a better interest on your savings account. Why then, would you put your beloved money into a plazy pig. You are just feeding the fat banks to get just like the fat pig. Instead, try our horse. It will work for money. Meaning, let the banks work for you.
See attached images for where we have been trying to make the logo. You can see the site live here [url removed, login to view] where the logo should be. It needs to be a bit stronger than it is now. But also, important. Notice that the target group is men 55 years old or older. This guys are borned in the 1950:s something. So their symbolic language is not so up to date. The service MUST look serious. They have never heard about thus company before and they are about to place a lot of money there.
Please check our creative portfolio. Definitely you like our [login to view URL] of the client give us repeat [login to view URL] check the private message section for more [login to view URL] are ready for your logo design 'sparhasten'
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