Case Study

THIS WORK HAS TO BE DELIVERED ON 1/05/2012 BY: [url removed, login to view] UK TIME


Case study of an organisation within the creative industries

Working individually: (1,600 words weighted at 40%)

To assess intended Learning Outcomes: 1/2

As an individual, prepare an illustrated case study of 1,600 words on a business that you consider to have an innovative and creative advertising and brand communication strategy. A more detailed brief for this assignment will be distributed and discussed during the teaching sessions.

Assessment Criteria (all criteria weighted equally)

1. Use of Literature

2. Knowledge and Understanding

3. Analysis, Argument and Reflection

4. Integration of Theory and Practice

5. Organisation and Presentation

Assessment Criteria

Standard academic presentation is required, including:

• Concise and appropriate business language

• Fully referenced using the Harvard system which includes a single alphabetical order bibliography containing all sources used for each piece of work

• Unless advised otherwise, all work should be typed and space 1.1/2,


Core Texts:

Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media (2nd Edition), John Wiley & Sons;

(Make sure you buy the 2nd edition: available on Amazon from some booksellers for around £27.00. There is also companion website to go with this book).

Additional text:

Barry, P. (2008) The Advertising Concept Book: Think Now, Design Later, London: Thames and Hudson.

(A useful additional book: available on Amazon for £12.00).

Other Books:

Bilton, C. (2007) Management and Creativity; From Creative Industries to Creative Management, Oxford: Blackwell.

Burtenshaw, K. et al (2006) The Fundamentals of Creative Advertising, London: AVA.

Griffin, G. & Morrison, D. (2010) The Creative Process Illustrated: How Advertising's Big Ideas are Born, Cincinnati: How Books.

Harrison, S. (2009) How To Do Better Creative Work, Harlow: Pearson Education.

Pricken, M (2008) Creative Advertising: Ideas and Techniques from the World’s Best Campaigns, London: Thames and Hudson.

Pope, R. (2005) Creativity: History, Theory, Practice, Abingdon: Routledge.

Shaw, M (2009) Copywriting: Successful Writing for Design, Advertising and Marketing, London: Laurence King.

Veksner, S. (2010) How to Make it as an Advertising Creative, London: Laurence King.

Wolf, J. (2009) Creativity Now, Harlow: Pearson Education.





Creative Industries Journal

Creative Review

Design Week


International Journal of Advertising



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This reading list is illustrative and additional sources can also be found in the library and via the e-library

Kemahiran: Pengiklanan, Reka Bentuk Grafik, Pemasaran, Penulisan Penyelidikan

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