Sedang Disiapkan

Case Study

THIS WORK HAS TO BE DELIVERED ON 1/05/2012 BY: [url removed, login to view] UK TIME

MORE INFORMATION WILL BE SENT TO THE WINNER

Case study of an organisation within the creative industries

Working individually: (1,600 words weighted at 40%)

To assess intended Learning Outcomes: 1/2

As an individual, prepare an illustrated case study of 1,600 words on a business that you consider to have an innovative and creative advertising and brand communication strategy. A more detailed brief for this assignment will be distributed and discussed during the teaching sessions.

Assessment Criteria (all criteria weighted equally)

1. Use of Literature

2. Knowledge and Understanding

3. Analysis, Argument and Reflection

4. Integration of Theory and Practice

5. Organisation and Presentation

Assessment Criteria

Standard academic presentation is required, including:

• Concise and appropriate business language

• Fully referenced using the Harvard system which includes a single alphabetical order bibliography containing all sources used for each piece of work

• Unless advised otherwise, all work should be typed and space 1.1/2,

5. ILLUSTRATIVE READING LIST:

Core Texts:

Landa, R. (2010) Advertising by Design: Generating and Designing Creative Ideas Across Media (2nd Edition), John Wiley & Sons;

(Make sure you buy the 2nd edition: available on Amazon from some booksellers for around £27.00. There is also companion website to go with this book).

Additional text:

Barry, P. (2008) The Advertising Concept Book: Think Now, Design Later, London: Thames and Hudson.

(A useful additional book: available on Amazon for £12.00).

Other Books:

Bilton, C. (2007) Management and Creativity; From Creative Industries to Creative Management, Oxford: Blackwell.

Burtenshaw, K. et al (2006) The Fundamentals of Creative Advertising, London: AVA.

Griffin, G. & Morrison, D. (2010) The Creative Process Illustrated: How Advertising's Big Ideas are Born, Cincinnati: How Books.

Harrison, S. (2009) How To Do Better Creative Work, Harlow: Pearson Education.

Pricken, M (2008) Creative Advertising: Ideas and Techniques from the World’s Best Campaigns, London: Thames and Hudson.

Pope, R. (2005) Creativity: History, Theory, Practice, Abingdon: Routledge.

Shaw, M (2009) Copywriting: Successful Writing for Design, Advertising and Marketing, London: Laurence King.

Veksner, S. (2010) How to Make it as an Advertising Creative, London: Laurence King.

Wolf, J. (2009) Creativity Now, Harlow: Pearson Education.

Journals:

Admap

Blueprint

Campaign

Creative Industries Journal

Creative Review

Design Week

Icon

International Journal of Advertising

Wired

Websites:

[url removed, login to view]

[url removed, login to view]

[url removed, login to view]

[url removed, login to view]

[url removed, login to view]

[url removed, login to view]

[url removed, login to view]

[url removed, login to view]

[url removed, login to view]

This reading list is illustrative and additional sources can also be found in the library and via the e-library

Kemahiran: Pengiklanan, Reka Bentuk Grafik, Pemasaran, Penulisan Penyelidikan

Lihat lebih lanjut: www academic writing org, writing learning outcomes, writing fundamentals, writing a review on amazon, writing a reflection, writing a case study, writing academic texts, writing a business case, world's best websites design, world learning, world best websites design, world best graphic design, wolf graphic design, wolf design, websites for international graphic design, website for designing words, website design ideas study, use case includes, use case how to, use case amazon, uk icon design, the designing world, the big book of graphic design, the academic world list, techniques used in academic writing

Tentang Majikan:
( 3 ulasan ) Wood Green, United Kingdom

ID Projek: #1590714

Dianugerahkan kepada:

zhj11651

thanks for the invitation friend.. very though schedule ahead.. kindly refer to pm for details..

$85 USD dalam 5 hari
(334 Ulasan)
7.3

8 pekerja bebas membida secara purata $78 untuk pekerjaan ini

geologistt

Hi! Pleasure to bid over here. Please refer to PMB for details thanks :)

$80 USD dalam 6 hari
(213 Ulasan)
6.9
softxpress

Hi, you can consider this project completed as per your requirements. I can really meet your expectations and willing to work on it whole heartedly. Kindly have a look at PMB. Thanks

$90 USD dalam 4 hari
(118 Ulasan)
6.3
sanaaomrany

Highest quality and delivery on time! Flexible in negotiation, according to the specified budget! Opened to your suggestions! Looking forward a so long-term cooperation Cheers:) Sanaa

$74 USD dalam 2 hari
(147 Ulasan)
6.3
andkarena

Dear Sir or Madam, I see this list of books, which are not easily available to me, and if I were to order from Amazon they would take time to arrive. I did a quick search for ebooks and only found partial copies on Goo Lagi

$110 USD dalam 7 hari
(24 Ulasan)
5.4
writingspirit

Please check PM for [url removed, login to view]

$65 USD dalam sehari
(82 Ulasan)
5.4
expertcoder007

Hello, I am Very much interested. Best Regards, Prema.

$70 USD dalam 4 hari
(20 Ulasan)
4.7
muhammadhassaan

Hello I am interested in taking up your project Thanks

$50 USD dalam sehari
(0 Ulasan)
0.0
EssKhalid

Ready to work!!! Having my Bachelors (hons) in Computer Science as well as Professional Graduate Diploma in IT awarded by British Computer Society, I have a wide experience of writing, editing, and formatting resear Lagi

$70 USD dalam 3 hari
(0 Ulasan)
0.0