Nutrifill is a new solutions product entering the contact lens industry that reflects the change in consumer usage and buying habits. As such its brand takes on a contemporary form inspired by the monotonal simplicity trending through other subscription-based products.
I need a freelancer to create graphics relating to key product elements. This request is part of a wider task of brand development.
The designs will need to be structured around two tropes: monotone and outline. The monotone being the brand colour, #35A99D.
However, designs must not become simple forms of the requested items. They must have their own unique quality/aesthetic. This has not been set yet by the current branding work. During this development, we will work closely to determine this unique quality. One suggestion would be to accent the outlines against solid shapes. See ‘Inspiration’ folder for examples.
Another direction could be using the Nutrifill ‘drop’ - on the right of the logo, found in ‘4_Brand’ folder. The ‘drop’ can be used to accent the outlined graphics. Providing a juxtaposition to the outlines.
Currently, these graphics will form the assets in the website design process. Print to come later but make graphics in RGB.
We’ll begin the graphics development with the product and its usage. In ‘3_Product Blue Print’ you’ll find a graphic representing the mould bottles in which the solution will be packaged. Included in this folder you’ll find photographs illustrating how the bottles will open. Do not take inspiration for shape from these bottles, keep the ‘Insert Mould_IR’ the focus for the shape.
Please create three graphics: bottle closed, bottle open and pouring out the solution.
As a designer your personal style, knowledge and expertise must come through the graphics.
Below please find the view only link to the folder structure containing all elements mentioned above and more.
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Edit link will be shared when the designer is accepted.
Hi, my name is Marco, I am a professional graphic designer from Italy and have many years of experience in brand and logo design. Feel free to ask questions via chat, have a great day, Marco