Brand Kit Brief – Darwin Pride
We are a community, volunteer-based organisation with very limited funds looking for a fresh look for our collateral.
• Color Pallet
Darwin Pride is a tropical festival celebrating LGBTIQA+ culture. Celebrating inclusivity & diversity in our Top End community. Set in Darwin Australia from September 26-28, it will be the first time that Party Passport has taken over the creative direction of the festival.
What makes Darwin unique is its laid back lifestyle, outdoor living and, incredible natural landscapes & wildlife.
The Top End is known for Crocodiles, Jelly Fish, Barramundi, Sista Girls & Aboriginal culture.
Our goal is to create a logo (text-based) that represents the Darwin Pride Festival
• Something uniquely Territorian
• Launch now with the new relationship to push internationally as one brand over 5 years
• Involve local community artists in the print
• Create a brand which Local and worldwide communities recognise as:
About Darwin Pride
Darwin Pride Festival is a community organisation that runs an annual festival (and other events throughout the year) celebrating our rich, diverse local LGBTQIA+ community. We promote values of inclusivity, diversity, and respect.
A Community that celebrates equality and all the reasons it has to be proud.
To honour the history, to embrace the diversity and to celebrate the Community.
We recognise the diversity of our Community, the contributions of our members, volunteers and supporters, and commit to conducting our business in a professional, respectful and inclusive way.
The existing Darwin Pride Logo wants to be maintained by the committee but it does not accurately represent the event. We have agreed that the current logo can be used at the footer of the event posters, for official documents and merchandise, while a new fresh design will be used for the text “Darwin Pride 2019”
Fresh, Tropical, Lush, Eye Catching
3 Fonts, all clear to read with a fun and classy feel, consistent for all festival collateral
HEADING (Could be interchanged with the new logo) font for all festival headings
SUBHEADING A font for all subheadings
BODY TEXT A font for communicating all festival details.
This may not be a focus for the festival this year, however we would like to be able to build on it for the future. It could be a particular filter or tint overall festival images, a photography style or an affectation/effect that is carried through the festival for years to come. Images that are consistent with the “brand feelings”.
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