In Progress

Brand Style Guide

Leavitt's Ice Cream Shop - better known as "Lics" has been serving "old fashioned ice cream" for over 30 years. Our customers enjoy the vintage parlore experience. We want our brand to properly reflect the "old fashoned" experience that has stood the test of time.

We request a complete brand/design style guide based on our current logo and color scheme. We are also open to new ideas. The style guide should include vector graphics files for logo, icon, typography, color palette, documents templates and representations for social media banners.

This style guide will be used as a guideline for the upcoming re-launch of our corporate brand. The re-launch will include a new web presence, brochures, letterhead, labels, posters and other marketing material (not requested in this project).

Other ideas are welcome.

Attachments:

- Chalkboard showing actual in-store signage. Accent font closely matching the hand writing would be fantastic. ** the Lics logo drawn on the board looks better than the official logo - some creative license for logo improvements are welcome **

- Rockwell Old Fashioned Ice Cream logo shows exactly what "look" we are going for. A refreshed logo in this style would be desirable.

- Lics with ice cream cone is the logo that has been in use for over 30 years. This logo will most likely always represent Lics.

- The Lics text only logo is currently on the website. Font was picked at random - would prefer font that matches handwriting from the chalkboard picture.

- Various examples of style guide elements.

## Graphics

- Logo

a) Example showing representations of the logo with various backround colors (light, dark, transparent).

b) Example use of the full company name beside or below the logo.

- Iconography - a representation of the logo or other brand icon used in square or circular restricted dimesions.

- Graphical artistic accent - for use as a seperator or footer.

## Typography

- Font Palette

a) Primary font for longer text blocks

b) Accent font

- Typography - fonts and text sizes for block elements such as headings, sub headings, hyperlinks, block quotes, tables. Please include color and font rules for appropriate block elements such as headers or text emphasis.

## Color Palette

- Color palette - including Pantone, RBG and hex value labels

a) Primary color to match logo

b) Three to five complimentary colors

- Each color/element should be labeled to identify font, size and color values.

## Marketing Templates

- Letterhead

- Artistic border for use on posters and labels

## File Formats

Graphic source files must be provided in the Sketch file format making proper use of symbols, pages, artboards and export sizes. The sketch files should be easy to modify to in the future. A single sketch file is preferable.

Would be great to have a PDF rendering of the full style guide for easy sharing and review.

## Examples of the ideal end result

A full style guide in a single PDF document depicting various uses of font, color and logo.

[url removed, login to view]

[url removed, login to view]

Other examples are:

Ubuntu

Logo Usage - [url removed, login to view]

Typography - [url removed, login to view]

Marvel

Color Palette - [url removed, login to view]

Typography - [url removed, login to view]

Atlassian

Logo Usage - [url removed, login to view]

Color Palette - [url removed, login to view]

Typography - [url removed, login to view]

Salesforce

Color Palette - [url removed, login to view]

Typography - [url removed, login to view]

UPDATE: I've attached zip files to clearly identify project goals.

1. Current Branding.zip - contains current logo and in-store chalkboard
2. Inspiration.zip - an example logo that reflects the style we are looking for in a refreshed logo
3. Examples.zip - examples of the end result we are looking for
4. Templates.zip - several templates that could be used to create the style guide, showing each of the expected components of the style guide.

Kemahiran: Penjenamaan, Identiti Korporat, Reka Bentuk Grafik, Rekabentuk Logo

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Tentang Majikan:
( 0 ulasan ) Calgary, Canada

ID Projek: #16347627

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