We have an existing brand, but havent create a style guide as to how this brand might be used ongoing- to inform its use in ways we havent yet even considered.
We are wanting 3 options of a creative concept, and we have attached a scope document, that shows numerous examples of situations where we would like the brand creatively adapted to each format (as a start).
We are not looking for simple layouts, we are looking for very creative input as to how we can play with this brand in different, yet consistent ways now and into the future.
We expect that the designer considers our competitors and thinks about how we can create an aesthetic
of our own. We like the concept of using iconography in the style, so this may be an option for the designer to consider.
It is important to note the environments in which we will use this brand. Both Retail and Wholesale use, but in each case for business customers over regular consumers.