You will need to create at least 3 type treatments. Do more than what the computer will give you in terms of typefaces. Consider customizing an existing typeface or hand drawing the typography yourself. Hand drawn type can be anything that you want it to be.
This will be your style guide. Be sure to explain your choices.
Develop your logo, either symbolic or typographic. Create at least 3 concepts.
Create at least 3 patterns that represent your brand.
Develop a color palette for your Brand. This palette should contain between 3-5 colors. Explain your choices.
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