The “Paleo Lifestyle” is a methodology of diet that promotes foods that were traditionally available to our ancestors, placing an emphasis on avoiding mass produced, over farmed and processed foods. Rapidly increasing in popularity, choosing to follow the Paleo Lifestyle does mean some difficult choices need to be made, and substitutions for what are every day ingredients are often required to make Paleo work in the real world.
For those embarking on the Paleo Lifestyle, there are several challenges:
• Paleo foods can be difficult to source from regular outlets, often only available at Health Food stores, which may not be convenient
• Not all foods within a Health Food store are compatible with a Paleo Lifestyle, making product choice a more time consuming and difficult process than it needs to be
• Giving up favorite meals in any diet can be hard. While there are numerous recipe books available, a source for substitution recipes and new culinary creations can be tough to find.
We aim to build a web store that solves these challenges and provides a single source for great Paleo recipes, information, articles and a wide range of Paleo compatible food products. Being the economic heart of a new business, the web site needs to present a premium image, aligned with the high-end products available, and become a one stop shop for consumers.
The benefits of combining a store with an information resource are numerous. For example, when a recipe is published, a consumer should be able to click a button to have all the required products added to their cart. Or if a consumer is considering purchasing a product, they should be able to easily identify recipes and articles relating to that product.
The web site will consist of three primary areas, seamlessly integrated together through a stunning, modern and fully responsive home page.
1. Recipe, information and article area – a blog section
2. A web store, built to take advantage of the latest web technologies
3. A subscription or membership style service that regularly delivers pre-set products
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