A new apparel business, 'The Fruity Co.' is in immediate need of a logo to be used on a range of different apparel and online that represents the company style and intent.
The Fruity Co. is a brand targeted at young males aged 17-24, who attend university, and hopes to inspire them to take each day as an opportunity to grow and develop.
The logo must be vibrant and fun, enforcing self-belief and creativity.
Ideally the logo will include a watermelon icon, along with the company name. The Fruity Co. name may be in any case (upper, lower or mixed) suited to the design. The watermelon icon should be a flat, cross section of a watermelon, whether that be a circle, semi-circle or single slice. Although I have envisaged this logo to be square (in dimensions) having an alternate horizontal layout would be ideal. I would also like to have the ability to use different coloured backgrounds for social media and website promotions as required.
Standard colours for the watermelon are suitable as long as they are bright. If necessary, a sky blue or light green may also be incorporated, potentially into a background or text. The logo and icon must have the ability to be printed on clothing and used in an online environment for websites and other marketing purposes. Please note that the logo may be embroidered as well as printed which should be considered in the design.
Although this job is to create a logo only, there is potential for further work in designing a set of fruit icons to be used on t-shirts and other apparel.
Fonts used in the logo should be readily available as fonts that can be used on the website.
Design files are to be supplied as original vector files and high-resolution images.
Please provide specific examples of the type of logo you can envisage as part of your submission.
If you have a question please ask.