Two versions. Monday 6/9 by 5pm for drafts. Details to be sent.
Design Requirements: Must be modern but sophicated. I would like to see vertical and horizontal lines like the sample brochure I have attached. Colors: White, light green (like the sample) and black. You may use the photos located at http://uhlenbrockphotography.smugmug.com
Must use wireframe image located at: http://www.northstarrealty.com/plaza5th_floorplans.html for background of flyer in some way. Remove the floor numbers/names.
Use whichever you like. Front must have logo of brochure and feature da Vinci quote. Other than that, you can use your creativity. I have also attached the original flyer (very rough) but it please use some of the same ideas, like how many units, etc.
I am looking forward to see what you come up with. We are targeting a up-and-coming crowd in the middle to late 20's, fashionable, educated, etc. Simplicity is good, and by no means should you have to use all the content below, whatever you think would be essential to display the building in its best light. Also,
Quote for Front of brochure: “Simplicity is the ultimate sophistication.” Leonardo da Vinci
Must have this at least:
• 56 Residences
• 2 Bdrm, 2.5 Bath with den/office
• 3 Bdrm, 2.5 Bath with den/office
• Convenient Downtown St. Pete Location
• Covered parking
• Private dens
• Covered parking
• 2 bed/ 2.5 bath & 3 bed/2.5 bath residences
• 6 beautiful mezzanine level units with large patios
• 4 distinctively luxurious penthouses
• Roof-top sun deck
• Private outdoor reading room
The Walker Whitney Experience in St. Petersburg is where modern design and elegant simplicity intersect harmoniously. Smooth lines, contemporary in design, excellent waterfront views, secured parking, and an outstanding location set this property apart from its neighbors.
Bordering the Old Northeast, a neighborhood popular with families, and location at the intersection of Fifth Ave North between Second and Third Street, Whitney really stands out as one of St. Petersburg's premium upscale high-rise condominium properties. Huge bay windows with panoramic views of downtown and Tampa Bay distinguish this property - and most units have a private balcony perfect for entertaining. Within a few blocks from Central Ave and Baywalk, the location is unbeatable.
See if the The Whitney Experience Choose is right for you - from different decor options, to polished concrete, hardwood or marble floors, each unit has its own personality and flair. Enjoy entertaining friends, family, or clients on Whitney's expansive roof top terrace with panoramic views - the perfect venue for almost any occasion.
Renaissance Vinoy Resort - Capturing the golden age of Florida resorts, the Renaissance Vinoy Resort & Golf Club takes you back to a time when elegance reigned supreme, service was an art form and grand surroundings made every guest feel special. The showplace of St. Petersburg's waterfront, the Renaissance Vinoy Resort is the only luxury resort on Florida's West Coast with the combination of a private marina, 18-hole golf course and 12-court tennis complex.
The Pier - This 1/4 mile long pier with shops, restaurants, dolphin sightseeing cruises and seasonal tours of the H.M.S. Bounty, draws some 2.5 million visitors a year. Yacht basins on either side of the Pier dot the water with picturesque scenes of boats going in and out of slips.
Museums - The Salvador Dali Museum situated in downtown, is home to the world's largest collection of works by the modern Spanish master. Museum of Fine Arts - located along Beach Drive, has housed a wealth of treasures in the intimacy of a Mediterranean villa. Its permanent collection includes paintings from popular French impressionists Renoir, Cezanne and Gauguin, to name a few.
The Bayfront Center - The Bayfront Center and its magnificent performing arts center, the Mahaffey Theater, sit on downtown's south yacht basin. The center is the Florida Orchestra's St. Petersburg home, and offers Broadway Theater, jazz concerts, dance, and a popular "Class Acts" children's program.
Downtown Parks - Downtown St. Petersburg is known for its beautiful waterfront parks. These parks located in your neighborhood are a great place to spend an afternoon.
Tropicana Field - Home of Major League Baseball's Tampa Bay Devil Rays, the domed stadium has played host to many record-setting events since its 1990 opening including Davis Cup tennis, NHL hockey, arena football, NBA and NCAA tournament basketball, ice shows, concerts and more.
BayWalk - Is an entertainment retail center including a 20-screen movie theater, several restaurants and shops located in the heart of downtown St. Petersburg.