If I had to use keywords, then: loud yet elegant, bright, memorable, modern, comic, wild, sophisticated. The image also needs to portray somehow that we are all about freedom and exchanging assets. I personally like light bright colors full of life, although I admit our site lacks that.
It looks like the size of the logo should be around 440x70 to fill the space where the current one is and you are welcome to bring in new colors to brighten up the site.
Here's our swap proposal to any graphic designers. Submit your version of [url removed, login to view] logo and in return we will upgrade your listing to featured for one year, plus guarantee 1,000 additional listing views by advertising it on other websites and search engines - a total of $200 in value.
We are open to any logo ideas:
* Feel free to use our website colors and your imagination
Did you know that [url removed, login to view] is a major supporter of Open Source Projects - an effort led by thousands of freelance programmers around the world as well as Google? We will be glad to credit the winning logo designer and provide future references as well as a permanent link from our website. Future cooperation is also likely including designs of a set of icons, banners, etc.
In the future we will need a set of REAL ESTATE ICONS to replace current ones plus add new ones (icons project is optional and not urgent):
consistent with logo design, fresh, bright, Mac-like (perhaps with the dock effect), to represent: email to a friend, my page, contact owner, propose a swap (large icon), map this property, map other properties, neighborhood and additional links, waterfront, urban, rural, house, land.
Thanks for your participation. Please feel free to ask any other questions.