The project consists of two phases. The first is to summarize, group, and compare the website messaging used by five identified competitors that will be shared upon award of the project.
Specifically, summarizing means creating a brief description of the copy present on a competitor's homepage. Grouping means segmenting the main copy elements into consistent categories, such as 1) Initial Statement(s) Headline(s), 2) Main Value Statement(s), 3) What they do Claims/Statements, 4) Market Validation/Proof Claims/Statements, 5) Call(s) to Action. Compare means, 6) Other. Compare means creating a side-by-side presentation of the competitors in a matrix style or similar.
The second is to create a document that compares the homepages of the same competitors to the subject site. See example doc for reference.
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