Maclaren In The City is a consumer-generated campaign that brings to life the urban parent as well as a closer look at who the Maclaren parent is in different cities all over the world.
What does it do?
Maclaren In The City is inspired by Burberry's Art of the Trench campaign where existing customers could share photos of themselves wearing their Burberry trench coats, giving them their '15 minutes of fame' as models on the site, and allowing other customers to admire Burberry's iconic trench coat.
Maclaren In The City will be visible on our website, shared through our social media channels, and an invitation will be sent to our subscribed customers to take part in it via an e-newsletter. This campaign will embrace Maclaren's global presence via parents from all over the world and we will introduce new cities and stories as the campaign continues to grow globally.
samples of the UX design are uploaded. you can view the current implementation of the site at
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Project is to replicate the current functionality - which runs on NetSuites Suite Commerce Advanced - on Shopify Plus.
App must be mobile friendly.