The web design company will need to know a bit about your company in order to get a feel for how they should design your website. A good starting point would be to list the following:
The old website
If you have an existing website, firstly let the web design company know the URL! (the web address) Then answer the following questions:
What is good about the website?
What is bad about the website? (i.e. old colour schemes, out-dated design)
How long ago was it built? and who built it?
What levels of traffic is it currently receiving?
What percentage of the traffic is from smart phones & tablets?
Which countries are you visitors from?
What are the top 5 web browsers and platforms (Mac/PC/Android/iOS) visiting your website?
How often do you get a genuine sales lead through the website?
Who is responsible for updating the site?
In order to meet your requirements, any design agency would need to know why the old website is no longer suitable. So also detail anything else that could be relevant.
The new website
You must now examine what you need from the new website. So, a good starting point would be to consider the following:
Outline the aims of the website ( e.g. to increase traffic, increase product awareness, generate more sales, offer e-commerce, advertise a new product or service)
Who is the target audience? Has this changed from the old site? What are the demographics (e.g. children, adults, social class, income levels, location, etc.)
How will your target audience be accessing your site – via their phones, tablets or desktops?
Outlining your budget is very important. Have no doubt, you will get better, more accurate quotes in response. If all of the agencies know what the budget is and are working to the same brief, you’re likely to get very similar quotes, which is good, right? At least you can compare apples with apples.
What is the budget for design and development of the website?
Is there a budget for ongoing support and maintenance?
What is the digital marketing budget for the next 6 months?
The look and feel of the new website
The content of your new website
Do you have the skills & resources available to carry out a content audit of your existing website?
Who will be responsible for generating content
Can you provide any brand guidelines (preferably incorporating details on tone of voice, phraseology etc)?
Do you have any corporate images, photography or videos?
Can you provide your logo & corporate identity pack? Ideally in a vector format such as .eps, .pdf or .psd?
The ongoing maintenance of a website is an often overlooked aspect of the website’s design:
Who will be responsible for the on-going maintenance of the website?
Do you have the skills, resources and time to maintain the website in-house?
What happens if that member of staff leaves the company?
Would you prefer to make an arrangement with the website design/ website development company for them to handle website maintenance?
There are a number digital marketing activities that you should consider:
Social media campaigns.
Search Engine Optimisation (SEO).
Pay-Per-Click (PPC) and Display Network adverts (image & rich media adverts on relevant websites) – paid listings you see in search engines.
Content marketing – i.e blogs, video content, newsletters, social media.
Banner advertising on related websites.
A website can also be supported by an offline marketing strategy, perhaps consider some of the following activities:
Brochures and flyers