Kenya Red Cross Society requires a new design of its website to harness the organization’s information into a single portal that will be accessed by all well-wishers, general public, beneficiaries, donors, partners and stakeholders, locally and internationally.
Why Does Kenya Red Cross Exist
They exist to Prevent and alleviate Human Suffering & Save Lives
Their key focus areas in Kenya are:
1. Clean Water & Sanitation
2. Organizational development
3. Disaster Management
4. Health and Human Development
5. Hunger & Food Security
Their vision is to be the most effective, most trusted and self-sustaining humanitarian organization in Kenya, serving present and future generations
What is the main purpose for their website?
Establish a gateway to the internet through which the world can get first-hand information on its activities.
The donors, Individuals and NGOs
Beneficiaries- Kenyans seeking assistance
Partners: BOMA, BOMA College, E-Plus, International Centre for Humanitarian Affairs, Global Fund.
Main Functions of the Website
1. Make Online donations
2. Allow people to register as blood donors
3. Allow people to download the app
4. Link to affiliates: Boma Hotels, E-Plus, ICHA, IFRC, ICRC, SERP
To showcase projects across the key focus areas
To drive donations
To drive membership for blood donors
To drive mobile app downloads
Drive usage of the website
Increase engagement on website
Curate the content in a better way
Sample Creative showing the following:
• Home Page: KRCS Logo, Home, What we do, Who we are, Where we work, Media Hub, Contact Us, Career, Search, Date format at top bar – e.g. Wednesday, 1 March 2017
o The left bar of the Home Page: Donate, Campaigns, Upcoming events, Donate blood, Become a Member and Volunteer, Office of the Secretary General, Office of the Governor, KRCS App, Sign Up for Newsletter, Partner with us
o The right bar of the Home Page: KRCS social media: Twitter, YouTube, Instagram, Facebook, Snapchat, Flickr, Google+, Subscribe to our RSS Feed, Blog
o The middle section of the Home Page: Top photo that scrolls into key ongoing initiatives and activities; Then below it: 4 short latest stories; then below it: A section for “More Stories” featuring many other stories.
o The low section of the Home Page: Programmes represented by icons, which on clicking, will open the details of the programmes. These programmes are: Health and Social Services, Disaster Management – Operations, Disaster Risk Management, Water, Sanitation and Hygiene, Organisational Development, Regions and Branches, Goodwill Ambassador, and Support sections
o The bottom section of the Home Page: Affiliate institutions of the KRCS. These are: BOMA, BOMA College, E-Plus, International Centre for Humanitarian Affairs, Global Fund.
o The final strip at the bottom section of the Home Page will comprise the following elements: Home, IFRC, ICRC, KRCS Webmail, Contact Us, Site Map, Career, FAQs, Privacy, Donate, Copyright/Privacy/All rights reserved
• Landing Pages:
1. About Us page,
2. Kenya Red Cross Society Community Page
3. Kenya Red Cross Society Donate Page.
4. Kenya Red Cross Society Give Blood Page