They should all fulfill the rules described on this page:
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We also have 4 or 5 examples that we want you to make in this format.
The important thing here is to make sure that all images and text elements will be easily exchanged for a user using an HTML TinyMCE-editor, so basically, the users WILL NOT know HTML.
Also, since all mail-browsers are rather basic, it really needs to look good in all of gmail/hotmail/yahoo/safari/outlook/thunderbird/webmail(s), so no very much more fancy stuff than what is presented in the link above.
An example of the text that can be included (basically the same in every one since it also describes how to alter the template) is attached here in four examples that basically just have some colors changed. After you are awarded with the job, you will also get 3 more examples created in OTHER systms that now has to be redone with more clean html like for the rest of the examples.
You need to write the minimal amount of styling needed, and it will need to be done both via old-school html and using styling since the mail-browsers are different.
It should also be well-indented, and it's good to have comments included in the code for the "start" and "stop" with capital "DO NOT REMOVE" comments of the different pieces such that a user who DOES go into the HTML-code won't be removing anything important by mistake.
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