Optimisation d'un site web & parcours d'achat Mister K - Wordpress


Nous aurions besoin d'un webdevelopper pour mettre à jour le site de la marque de mode Mister K https://misterk.fr.

Voici un draft avec les trois axes d'améliorations que nous avions identifiés sur le site, non exhaustif, tous les axes d'améliorations sont les bienvenus:

A/ HOME PAGE on s est rendu compte que beaucoup de monde arrivait sur la home page et en repartait sans avoir fait d'achat, il faut donc restructurer cette page pour davantage driver l'achat

1/ rajouter bannières logo Mister k et menu visible en permanence

2/ bannière livraison et retour gratuit visible en permanence

3/ rajouter une sélection produits avec nom et prix du produit

B/ PANIER (aujourd’hui on a près de 70% d’abandon dans le panier, on a identifié quelques raisons probables en plus du temps de chargement de certaines des étapes)

1/Rajouter un petit panier en haut à droite quand j ajoute dans mon panier ( aujourd’hui il y a une ligne qui apparaît en haut avec cet article a été rajouté à mon panier)

page 1 / mon panier, le bouton valider ma commande est très bas parce que l’encart livraison est ENORME .... (en responsive + desktop)

page 2 / ma commande (ajout étape / page : inscription ) qu’on soit inscrit ou non, on arrive sur le pavé énorme à remplir ou déjà remplit si inscrit qui peut être hyper dissuasif ... il faudrait simplifier en proposant une étape avant avec un bouton « s’inscrire via Facebook » pour les nouveaux

page 3 du coup = ma commande

passer ensuite pour les nouveaux à l’étape page à remplir en essayant de doubler le bouton « commander » en haut + en bas de la page

page 4 / paiement au moment du paiement que ce soit Paypal ou Stripe le temps de charger est très long, comme si il y avait un beug filtre blanc PAYPAL

page 5 / recap

pour chaque nouvelle page écrire le nombre d’étape , par exemple quand t’es dans le panier :

« Mon panier - 1/5

puis Inscription - 2/5

puis Ma commande - 3/5

puis Paiement - 4/5

puis Récapitulatif de ma commande - 5/5 »

2/Il faudrait pouvoir dans le panier à certaines étapes proposer d autres produits à acheter

3/ Mettre somme d'argent reversée à la lutte contre le cancer dans le panier

C/ FICHE PRODUIT : elle est plutôt bien, il faudrait faire quelques petits ajustements

1/ sur la page boutique sur les photos inscrire la grille de taille dispo

2/ quand sur la fiche produit, mettre toute la grille de taille visible ex : XS/S/M/L/XL


1/ refaire le mail récap d'achat

2/ envoyer un mail pour les personnes qui n'ont pas validé leur panier

E/CALL TO ACTION Tous les produits non variables, ajouter un " call to action "

Nous aurions besoin d'une personne disponible dès que possible, la deadline étant fin juillet/ début août.

Si vous acceptez de travailler sur ce projet, nous reviendrons vers vous avec un BRIEF plus complet (planches Photoshop).

Je vous remercie,

Bien à vous,


Hello, We would need a webdeveloper to update the website of the fashion brand Mister K https://misterk.fr. Here is a draft with the three axes of improvements that we have identified on the site, not exhaustive, all areas for improvement are welcome: A / HOME PAGE we realized that many people arrived on the home page and left without making a purchase, so we must restructure this page for more driver purchase 1 / add Mister k logo banners and menu permanently visible 2 / free delivery and return banner permanently visible 3 / add a selection of products with name and price of the product B / BASKET (today we have about 70% abandonment in the basket, we have identified some probable reasons in addition to the loading time of some of the steps) 1 / Add a small basket at the top right when I add in my basket (today there is a line that appears at the top with this article was added to my cart) page 1 / my basket, the button to validate my order is very low because the shipping insert is HUGE .... (in responsive + desktop) page 2 / my order (added step / page: registration) whether or not registered, we arrive on the huge pad to fill or already filled if registered that can be very deterrent ... it would simplify by proposing a step before with a "register via Facebook" button for new page 3 of the coup = my order then move on to the new page step to fill out by trying to double the "order" button at the top + at the bottom of the page page 4 / payment at the time of payment whether Paypal or Stripe the time to load is very long, as if there was a beug white filter PAYPAL page 5 / recap for each new page write the number of steps, for example when you are in the basket: «My basket - 1/5 then Registration - 2/5 then My order - 3/5 then Payment - 4/5 then Summary of my order - 5/5 » 2 / It should be possible in the basket at certain stages to propose other products to buy 3 / Put sum of money donated to the fight against cancer in the basket C / PRODUCT SHEET: it is rather well, it would be necessary to make some small adjustments 1 / on the shop page on the photos enter the size grid available 2 / when on the product sheet, put all the size grid visible ex: XS / S / M / L / XL D / MAIL SENT TO CUSTOMERS 1 / redo the mail purchase recap 2 / send an email for people who have not validated their cart E / CALL TO ACTION All non-variable products, add a "call to action" We would need a person available as soon as possible, the deadline being late July / early August. If you agree to work on this project, we will come back to you with a more complete BRIEF (Photoshop boards). Thank you, Yours, Married

Kemahiran: eDagang, HTML, Reka Bentuk Pengalaman Pengguna, Antara Muka Pengguna / Seni Bina Maklumat , Wordpress

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Tentang Majikan:
( 0 ulasan ) France

ID Projek: #17352227

23 pekerja bebas membida secara purata €1309 untuk pekerjaan ini


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