Basic overview of what needs built: When we have a hot lead we will send an automated text, the recipient will reply, the lead will get assigned to the respondent in zoho
Second campaign will initiate texting the respondent at weekly intervals for updates. press 1 for no contact press 2 for still showing press 3 for offer made etc..
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You could use Twilio Studio performing this IVR and connect to Zoho over API as well. So, Twilio Studio project would be set as SMS Url Action, and some on the part will set as Zoho API invoke.