Instagram & Facebook Apparel Marketer

I run a made-to-order Handpainted clothing label and need someone who can turn our social feeds into a consistent source of sales. Social media is the heart of my strategy, with Instagram and Facebook carrying most of the weight right now. I want a marketer who is comfortable planning, creating, and optimising image-led posts, short videos, reels, and carousel ads that speak directly to fashion-conscious buyers looking for custom pieces. Here’s what I’m expecting: • Map out a monthly content calendar that mixes product shots, lifestyle images, behind-the-scenes clips, and short-form videos that highlight the customisation process. • Design and write each post so it looks native to the platform while pushing viewers toward the shop link or DM order flow. • Run and refine paid campaigns (conversion, catalogue, and retargeting) on both Instagram and Facebook, watching CTRs, ROAS, and cost-per-purchase so we can scale what works. • Reply to comments and DMs promptly, nurturing new leads until they convert. • Provide weekly performance snapshots and a clear plan for the following week so I always see where we’re heading. I supply raw product photos, customer testimonials, and brand guidelines; you bring editing tools, ad-account know-how, and proven tactics for turning engagement into revenue. If you have case studies from clothing or lifestyle brands, even better—send them over so I can see your style in action.

Project ID: 40595644