I need to write a powerpoint detailing the need for an affinity group/organisation comprised of small to medium sized businesses should promote to their membership offers from sponsored companies as examples.
1. as a non user. consider services provided by companies like Webs, Yext, Wpomote Yodle
2. As a user; possibly directories, possibly Google keywords, point out how xxxx% of the money spent and most of the time trying to manage it is wasted. Professionals are needed. XXXX$ buys a 3-5 page report of the site, the keywords used, the ranking the position in their category on the first second page or beyond.
Our project is to convince the affinity group to support the selling of services