I want to generate leads from Europe to my website [login to view URL] via adwords. Specifically, I would like people who search for my US partner - [login to view URL] - to see my ad and come to my website instead of the US website. Table Group is the website for management consultant and author. People search for his name (Patrick Lencioni) or his books (The 5 Dysfunctions of a Team) - usually not for the name of the consulting practice (The Table Group). Those European users who need consulting services (as opposed to wanting to buy a book) should come to my site in Europe since I am the one who will be doing the consulting. I cannot call my website Table Group - or Patrick Lencioni - the name as to be brian-petersen.com. But I can use the keywords in advertising and as content on my site. I already have a basic adword campaign going which does not give me any leads. I am looking for a creative solution to target only relevant users, and get them to pick my ad instead of going to the Table Group site by adjusting my ads, target audience, landing page, website, etc.