Google Ads Lead Generation Campaign

[login to view URL] is a home-grown Indian fintech platform where first-time investors can compare, buy, and track mutual funds while using our in-house analytics for smarter decisions. I am gearing up for an aggressive Google Ads push aimed squarely at attracting new investors and turning them into qualified leads who sign up on the site or install the app. Scope of work • Set up and manage Search and Display Network campaigns from scratch—including keyword research, audience segmentation, and bid strategy—so the ads speak directly to people exploring mutual fund options for the very first time. • Craft persuasive ad copy, extensions, and creative that highlight our zero-commission investing, portfolio analytics, and easy KYC onboarding. • Build or refine high-converting landing pages (or funnel flows inside the app) and ensure Google Tag Manager, Analytics, and conversion tracking are firing flawlessly. • Run A/B tests, monitor daily performance, and optimise for cost-per-lead while scaling volume. • Provide clear weekly reports with insights, next steps, and data-backed recommendations. Acceptance criteria 1. Campaigns live on both Search and Display networks. 2. Conversion tracking for form submissions and app installs verified. 3. First 30-day CPL target agreed upon and met or beaten. 4. Detailed optimisation and performance report delivered at month-end. Google Ads, Keyword Planner, Tag Manager, Google Analytics 4.

Project ID: 40480700