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Lead Digital Marketing Strategist Needed to Build West Africa’s #1 Offshore & Maritime Training Brand *Project Description:* We are a Ghana-based *offshore, maritime, and heavy equipment training center + marketing strategy hub* backed by a major industry partnership. Our mission: *Become the #1 go-to training and certification center in West Africa* for offshore, maritime, and industrial services. We need a *top-tier Digital Marketing Manager/Team* to own our entire online presence and make us the first name companies and students think of across West Africa. This is NOT just posting on social media. This is building a brand and lead engine. *Your Mission:* Make us the most trusted, visible, and enrolled-with training provider in Ghana, Nigeria, Ivory Coast, Senegal, and across West Africa. *Scope of Work:* 1. *Brand Strategy & Positioning* - Position us as the #1 authority for offshore/maritime/heavy equipment training in West Africa - Develop messaging around partnership credibility, safety standards, and job placement 2. *Multi-Platform Growth & Management* - *LinkedIn*: B2B lead gen. Target HR, HSE, and Procurement managers in oil/gas, shipping, logistics companies across West Africa - *Facebook + Instagram*: Student recruitment, program showcases, graduate success stories, reels - *Google*: SEO + Google Business Profile for keywords like "offshore training West Africa", "OPITO approved courses Ghana", "maritime training" - *YouTube*: Long-form training highlights, testimonials, facility tours - *TikTok*: Short behind-the-scenes training content - *Jiji + Industry Directories*: List courses and corporate services 3. *Content & Campaigns* - 4-5 high-value posts per week. We provide photos/videos of facilities and training - Monthly campaign: "Why train with us", "Partner spotlight", "Graduate to Job" stories - Email + WhatsApp nurture sequences for leads 4. *Lead Generation & Paid Ads* - Meta Ads, LinkedIn Ads, Google Ads targeting students + corporate clients - Funnels to capture inquiries, course bookings, and corporate contracts - Track cost per lead and cost per enrollment 5. *PR & Authority Building* - Get us featured in industry blogs, LinkedIn articles, and maritime forums - Manage reviews and testimonials to build trust 6. *Reporting* - Weekly updates + Monthly dashboard: reach, leads, enrollments, ad ROI, market insights *Who You Are:* - You’ve scaled a training, education, or B2B industrial brand before - You understand how to market to BOTH students and corporate clients - You have case studies with real numbers: leads, enrollments, revenue - You think strategy first, not just "posting" - Excellent English. West Africa/Africa market experience is a huge plus - Can start ASAP and commit long-term *What We Provide:* - Full access to training facility for content - Support from industry partnership for credibility and testimonials - Brand assets, budget for ads - Fast decisions and long-term growth opportunity *Budget:* We are investing to win. Send your: 1. *Monthly retainer* proposal 2. *Ad management fee* 3. *Your 60-day plan* to make us #1 in West Africa *How To Apply - Read Carefully:* To be considered, please send: 1. *2 case studies* where you made a training or B2B company #1 in their region 2. *Your 30-60-90 day strategy* in 5 bullet points for us 3. *Your monthly rate* + what’s included We will only reply to applications that follow this format. *Location*: Accra, Ghana. Remote OK.
Project ID: 40595092
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Active 5 days ago
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60 freelancers are bidding on average $87 USD for this job

Hi, I understand this is not a simple social media project but a complete brand-building and lead generation strategy to position your offshore, maritime, and heavy equipment training center as a trusted authority across West Africa. I’ll create a 60–90 day roadmap covering brand positioning, LinkedIn B2B outreach, student acquisition campaigns, SEO, content strategy, paid ads, WhatsApp/email nurturing, and performance tracking. With 15+ years of experience in digital marketing, I help businesses grow through SEO, Google Ads, Meta Ads, LinkedIn marketing, content strategy, and conversion-focused funnels. My focus is generating measurable outcomes—qualified leads, enrollments, and stronger brand visibility—not just engagement metrics. I can share relevant case studies and discuss a customized growth plan based on your target markets and enrollment goals. Best regards, Raj Kumar
$40 USD in 30 days
8.1
8.1

Hi Hope you're doing well! I’d love to help you boost your brand’s online presence with a powerful social media marketing strategy that drives engagement, leads, and sales. With 10+ years of experience in Facebook, Instagram, and LinkedIn marketing, I have helped businesses grow their audience and maximize ROI. My Social Media Marketing Strategy: 1. Targeted Ad Campaigns 2. Content Strategy & Creation 3. Audience Research & Retargeting 4. Hashtag & Trend Optimization 5. Community Engagement 6. Performance Tracking & Optimization I’ll create a custom marketing plan to help you grow brand awareness, increase traffic, and generate more conversions. Let’s connect to discuss your business goals! Best regards, Rewathi
$100 USD in 30 days
8.2
8.2

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$55 USD in 3 days
7.4
7.4

As the founder of Marketing for Greatness, a premier digital marketing agency with over a decade of experience, I am well-acquainted with the tasks required to effectively market training centers and B2B industrial brands. We have not only helped businesses achieve top positions in their regions but also committed to long-term growth strategies. Due to this, my team and I are confident we can transform your offshore, maritime, and heavy equipment training brand into West Africa's number one. What distinguishes me from other applicants is my successful history of scaling both student and corporate oriented brands. Our mastery in multiple platforms such as Google Ads, LinkedIn Ads, Facebook, Instagram, YouTube as well as TikTok puts us at the forefront of digital marketing trends. Moreover, our proficiency in PR establishes us as experts in getting industry features and building authority. At Marketing for Greatness, we emphasize the connection between strategy and results. Therefore, rather than just "posting", we will endeavor to craft a unique brand strategy for you that positions you as the top authority for offshore/maritime/heavy equipment training in West Africa. Our regular reporting methodology will provide you with insights into every aspect of your digital campaign's performance: reach, leads, enrollments, ad
$155 USD in 7 days
7.6
7.6

✅ Enhance SEO ✅ Increase Keywords Ranking ✅ Boost Website Authority ✅ Maximize Visibility ✅ Build Brand Awareness ✅ Drive Organic Traffic! Hello! I've over 7+ years of experience in SEO and Link-Building, and I can help your website Rank Higher in Google search results (SERPs). I'll implement strong ON-Page & OFF-Page SEO optimization to enhance your website's visibility and attract more organic traffic. I'll optimize your website using 100% White Hat SEO methods to ensure it's more SEO-friendly. And it will take you ahead of your competitors. I will provide quality work as per your requirements. ✦ Here's a brief overview of our proposed SEO plan: ✅ On-Page SEO: ✔ Website Analysis Report ✔ Keyword Research ✔ Meta Tag Creation ✔ Google Analytics Setup ✔ Google Search Console Setup ✔ XML Sitemap Setup ✔ Robots txt ✔ Fix Image Alt Tags, Etc... ✅ OFF-Page SEO: I will Build Powerful White Hat Backlinks That will help Rank Your Website. ✔ High-Quality Backlink "50+ DA" ✔ Do-Follow Links ✔ Guest Posting ✔ Web 2.0 ✔ Classified Ad Post ✔ Business Listing ✔ Article Submission ✔ Social Bookmarking ✔ Document Sharing ... and more I will provide weekly and monthly reports to update on your website's progress. If you hire me, I'll start working on your site right away. Looking forward to your prompt response. Best Regards @SEOAssistant
$55 USD in 30 days
6.8
6.8

Hi, I’m interested in helping position your training center as a leading offshore, maritime, and heavy equipment training brand across West Africa. I understand that this requires much more than social media posting-hy it needs a complete digital marketing and lead-generation strategy focused on both student enrollment and corporate partnerships. I can help with brand positioning, LinkedIn B2B lead generation, Meta and Google Ads, SEO, Google Business Profile, content strategy, email and WhatsApp lead nurturing, conversion funnels, and performance tracking. My approach will focus on building authority, generating qualified leads, and converting those leads into course enrollments and corporate contracts. 30–60–90 Day Strategy: • Days 1–30: Full digital audit, competitor research, positioning, audience segmentation, SEO/GBP optimisation, tracking setup, and content strategy. • Days 31–60: Launch targeted Meta, Google, and LinkedIn campaigns, build lead funnels, and implement email/WhatsApp nurturing. • Days 61–90: Scale winning campaigns, strengthen authority through content and PR, optimise CPL and enrollment conversion, and expand into priority West African markets. I can provide relevant case studies, discuss my monthly retainer and ad management fee, and outline exactly what will be included in the engagement. I’m available to start ASAP and would be interested in building a long-term partnership focused on measurable growth, qualified leads, and market leadership. Thank you!
$50 USD in 7 days
6.6
6.6

Dear Client, I am Firoz, a seasoned Digital Marketing Expert with 8+ years of experience specializing in SEO, Google Ads, Meta Ads, and comprehensive growth marketing strategies. I have helped diverse B2B and training entities scale their online presence, lead generation, and enrollment rates with measurable ROI. Case Studies: 1) For a regional industrial training center, I developed and executed a multi-platform digital strategy combining SEO, LinkedIn B2B outreach, and targeted paid ads, increasing qualified leads by 65% within 90 days and elevating them to market leader status in their territory. 2) I spearheaded digital transformation for an educational institution, deploying content-rich campaigns and Google Business optimization that led to a 70% surge in student enrollments and top Google rankings for key training-related search terms. I am ready to start immediately and commit to long-term growth, leveraging my expertise with your brand assets and industry support to position you as West Africa’s #1 offshore and maritime training authority. Looking forward to partnering for your success. Best regards, Firoz
$40 USD in 30 days
6.5
6.5

Hello, Your vision of becoming West Africa's leading offshore and maritime training brand is exactly the kind of long-term growth project I enjoy working on. I can help build a complete digital marketing strategy covering SEO, Google Ads, Meta Ads, LinkedIn lead generation, content marketing, Google Business Profile optimization, and conversion-focused landing pages. My approach is centered on generating qualified student enrollments and corporate leads while strengthening your brand authority across West Africa. My 30-60-90 day approach would begin with a complete digital audit, competitor and keyword research, tracking setup using GA4 and Google Tag Manager, campaign launches, content planning, and funnel optimization. The following phases focus on scaling paid campaigns, improving SEO visibility, optimizing conversion rates, and continuously refining performance based on data. I use Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Search Console, SEMrush, Ahrefs, and LinkedIn marketing tools to monitor performance and maximize ROI. Weekly reports and monthly strategy reviews will be provided with clear recommendations and measurable KPIs. My monthly management fee is flexible based on the final scope, and I am available to start immediately. Best Regards
$55 USD in 7 days
6.3
6.3

Hi, I can help build this into the trusted offshore and maritime training brand across West Africa. I’ll shape the positioning, run LinkedIn/B2B and student campaigns, set up SEO, paid ads, and lead funnels, then track enrollments and CPL closely. 30-60-90: - refine messaging and offers - launch content, ads, and WhatsApp/email nurture - build authority through reviews, PR, and partnerships - optimize for leads, bookings, and corporate contracts - report weekly with clear numbers Monthly rate: open to discuss based on scope. Regards, Parvesh M.
$75 USD in 30 days
5.8
5.8

Dear Client, I am excited to submit my proposal for the Lead Digital Marketing Strategist role to establish West Africa’s #1 offshore and maritime training brand. With extensive expertise in strategic SEO, paid media, content optimization, and multi-channel digital growth, I am confident in driving your brand’s authority, visibility, and lead generation across Ghana, Nigeria, Ivory Coast, Senegal, and beyond. My approach is rooted in data-driven strategy and proven B2B training market success. I have led comprehensive campaigns combining LinkedIn B2B lead gen, Google SEO (targeting high-value keywords like "offshore training West Africa" and "OPITO approved courses"), and meta/social paid ads optimized for enrollment and corporate contracts. Here are my 30-60-90 day strategic pillars: 1. Conduct deep market and competitor insights to shape brand positioning and messaging leveraging partnership credibility. 2. Launch targeted LinkedIn campaigns to engage HR, HSE, and procurement decision-makers. 3. Deploy multi-platform content strategy emphasizing student success, safety standards, and job placement narratives. 4. Initiate SEO and Google Business Profile optimization to dominate relevant local and regional searches. 5. Implement high-performance ad funnels with continuous A/B testing to optimize cost-per-lead/enrollment. Looking forward to partnering for long-term brand dominance in this vital sector. Best regards
$30 USD in 30 days
6.0
6.0

Hi, I am interested in Lead Digital Marketing Strategist Needed to Build West Africa’s #1 Offshore & Maritime Training BrandI can help you generate high-quality leads using AI-powered tools, smart targeting, automation, and personalized outreach. I have experience in AI automation, digital marketing, lead generation, data scraping, email/WhatsApp outreach, chatbot setup, and CRM-based follow-up systems. Hi I can help you find the right audience, create targeted lead lists, qualify prospects, write personalized outreach messages, and set up automation so leads can be contacted and followed up professionally. My focus will be on quality leads, better response rates, and a system that can save time while improving conversions. I can also use AI to personalize messages based on business type, location, service, and customer needs, so the outreach does not look generic or spammy. I would be happy to discuss your project and create a lead generation workflow that fits your business goals. Best Regards Naseeb A.
$10 USD in 3 days
5.7
5.7

Hey there! I am ready to help you with Lead Digital Marketing Strategist Needed to Build West Africa’s #1 Offshore & Maritime Training Brand, as per your requirements. I’m a Senior Marketing Manager with solid experience in Internet Marketing, SEO, Marketing, Social Media Marketing, Search Engine Marketing, SEO Auditing, Digital Marketing, Social Media Management, Business Strategy, Digital Strategy. ✨ Let’s elevate your online presence! ✨ I’m happy to share more about myself and the value I can bring to your project. Let’s hop on for a quick discussion! Best, Kiran Shaikh
$55 USD in 3 days
5.1
5.1

Hello, Thank you for the detailed project description. I specialize in building long-term lead generation systems using SEO, Google Ads, Meta Ads, LinkedIn marketing, conversion tracking, and content strategy. My focus is not just increasing traffic but generating qualified inquiries and measurable business growth. My 30-60-90 Day Strategy: • Days 1–30: Complete brand, SEO, competitor, and funnel audit. Set up tracking (GA4, GTM), optimize Google Business Profile, and launch Meta & Google lead generation campaigns. • Days 31–60: Scale high-performing campaigns, strengthen LinkedIn outreach, publish authority content, optimize landing pages, and implement email/WhatsApp lead nurturing. • Days 61–90: Expand organic visibility through SEO, build industry authority with content and PR opportunities, improve conversion rates, and optimize campaigns based on CPL and enrollment data. What I provide: * SEO & Local SEO * Google Ads & Meta Ads Management * LinkedIn Lead Generation Strategy * Content & Campaign Planning * GA4, GTM & Conversion Tracking * Weekly performance reports with actionable insights I would be happy to discuss your growth goals and create a strategy focused on making your brand a leading offshore and maritime training provider across West Africa. Best Regards
$25 USD in 7 days
4.5
4.5

Hello, I have experience developing multi-channel digital marketing strategies for service, education, and B2B businesses, combining Google Ads, Meta Ads, LinkedIn Ads, SEO, content marketing, and lead generation funnels to increase qualified leads and brand authority. For your project, my focus would be on positioning your company as the leading offshore and maritime training provider in West Africa by building a scalable acquisition strategy, strengthening your online authority, generating both student and corporate leads, and continuously optimizing campaigns based on CPL, enrollments, and ROI. My 30-60-90 day approach would focus on: Building a strong brand positioning and digital foundation. Launching multi-channel lead generation campaigns across Google, Meta, and LinkedIn. Developing authority through SEO, educational content, PR, and testimonials. Implementing email and WhatsApp nurturing funnels. Scaling campaigns based on data while continuously improving CPL and enrollment rates. My rate is 30 EUR/hour. For long-term collaborations, I also offer a fixed monthly retainer plus a performance-based bonus tied to agreed KPIs, aligning my incentives with your business growth. I'm available to start immediately and would be happy to discuss a long-term partnership. Best regards.
$35 USD in 7 days
4.4
4.4

Hi, I can help position your brand as the leading offshore and maritime training provider in West Africa through a strategy focused on lead generation, authority building, and measurable growth. I'll manage SEO, Google Ads, Meta Ads, LinkedIn outreach, content marketing, email and WhatsApp automation, and performance tracking to attract both corporate clients and students. My approach is data-driven, ensuring every campaign contributes to increased enrollments, qualified leads, and long-term brand recognition. I'm ready to start immediately and can provide a clear 30-60-90 day execution plan, regular reporting, and continuous optimization to help establish your business as the region's top training brand. Best regards, Hamza M
$55 USD in 1 day
4.7
4.7

Hello, I reviewed your requirements and understand you're looking for a long-term digital marketing partner to build a strong brand presence and generate qualified student and corporate leads across West Africa. I can help with brand positioning, social media management, Meta Ads, Google Ads, LinkedIn marketing, SEO, content planning, lead generation funnels, and performance tracking. My approach is to build a consistent marketing system focused on visibility, trust, and measurable lead generation rather than just posting content. I believe this project requires a structured strategy, regular optimization, and close collaboration to achieve long-term growth. I would be happy to discuss your goals and share how I would approach the first phase of the project. Lets connect on chat to start work. Thanks
$88 USD in 10 days
4.1
4.1

Greetings, I am excited about the opportunity to lead the digital marketing strategy for your offshore and maritime training brand in West Africa. As the #1 training and certification center in the region, the project's objective is clear: establish brand authority and drive enrollment across Ghana, Nigeria, Ivory Coast, Senegal, and beyond. My approach involves meticulously planning brand strategy, multi-platform growth, content creation, lead generation, PR efforts, and detailed reporting. With a proven track record in scaling training and B2B brands, I prioritize strategy over mere posting, ensuring tangible results in terms of leads, enrollments, and revenue. With a deep understanding of the West Africa market and a commitment to long-term success, I am well-equipped to take your brand to the next level. I am eager to discuss how we can collaborate effectively to achieve your business goals. Best regards, Muhammad Anas Khan
$55 USD in 4 days
2.9
2.9

As an accomplished Digital Marketing Strategist with a sharp focus on results, my name is Yasinullah and I'm confident that I'm the perfect fit to steer your brand towards becoming the premier training and certification center in West Africa. With a remarkable talent for developing compelling digital strategies, I've successfully scaled training organizations and B2B brands much like yours to new heights. In one instance, I helped an industrial brand secure undisputed market leadership in their region through a meticulously planned multi-platform campaign just as you've described. My unique skill set encompasses precise targeting on platforms such as LinkedIn, Facebook, Google, YouTube, TikTok. But my work doesn't just stop at viral posts or advertisements - it extends far beyond that. My comprehensive approach includes creating engaging content that resonates with both students and corporate clients, utilizing SEO strategies to boost organic reach, maximizing lead generation through paid ads and driving conversion rates through expertly crafted nurture sequences. I should mention too that my experience extends not only across diverse digital marketing mediums but moray into public relations, authority building and holistic reporting. This would be complemented by my passion for the West African/African market - one which has iven me a unique insight into the region’s dynamics and communication nuances.
$10 USD in 2 days
3.1
3.1

Hi, Your vision goes far beyond marketing. It’s about becoming the leading offshore and maritime training authority in West Africa, and that's where a strategy-first approach makes the difference. → Position your brand as the trusted training partner for offshore, maritime, and heavy equipment certifications across Ghana and West Africa. → Build a dual marketing strategy targeting students through Meta, TikTok, YouTube, and corporate decision-makers through LinkedIn, Google Ads, and SEO. → Implement SEO, Local SEO, GEO (Generative Engine Optimization), and optimize visibility across Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. → Create conversion-focused landing pages, email and WhatsApp nurturing, and analytics dashboards to track CPL, enrollments, and ROI. → Develop authority through PR outreach, industry publications, Google Business Profile optimization, and reputation management. 30-60-90 Day Strategy: → First 30 Days: Complete audit, competitor analysis, branding, SEO roadmap, tracking setup, and campaign planning. → Days 31-60: Launch Meta, Google, and LinkedIn campaigns, publish high-value content, optimize funnels, and begin authority-building. → Days 61-90: Scale top-performing campaigns, improve conversions, expand regional visibility, and optimize based on data. We use GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Looker Studio, Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
$55 USD in 7 days
2.0
2.0

Hi, I'm Sanket, a Digital Marketing Strategist with 5+ years of experience building lead generation systems through SEO, Google Ads, Meta Ads, LinkedIn, and content marketing. I help education and B2B brands increase visibility, generate qualified leads, and scale sustainably. Case Studies: Portfolio and campaign results can be shared privately due to client confidentiality. 30-60-90 Day Strategy: • Days 1–30: Audit digital presence, competitor research, SEO roadmap, tracking setup (GA4, GTM, Pixels), content calendar & campaign planning. • Days 31–60: Launch Google, Meta & LinkedIn lead generation campaigns, optimize GBP, publish authority content, implement email/WhatsApp nurturing, and improve landing pages. • Days 61–90: Scale high-performing campaigns, expand SEO, strengthen partnerships & PR, optimize CPL/enrollments, and build reporting dashboards for continuous growth. What I deliver: • Multi-channel marketing strategy & execution • SEO, Google Business Profile & content marketing • Google Ads, Meta Ads & LinkedIn Ads management • Lead funnels, CRM integration & automation • Weekly reporting with CPL, ROI & enrollment insights • Ongoing optimization for long-term growth Monthly Rate: Happy to discuss based on campaign scope. Ad Management: Flexible pricing depending on ad spend and requirements. I'm available to start immediately and would love to become your long-term marketing partner. Best Regards, Sanket
$55 USD in 7 days
2.1
2.1

Effia, Ghana
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Member since Aug 5, 2017
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