We are a property and casualty (Homes, Personal Autos, and Recreational Vehicles) insurance Agency seeking to drive traffic to our lead gen funnel.
Because we are only licensed in the State of Michigan our campaigns must be limited to this geographic region only.
We lean to the high quality lead rather than a large quantity of leads.
Having been in business for over 40 years, we have determined our “ideal lead” has these interests; gardening, home improvement, individual investing, DIY projects, food / home gourmet chef, real estate buyers or investors, outdoor sports enthusiasts (hiking, boating, skiing, fishing etc.).
We are looking for someone to develop campaigns to reach our “ideal lead” in places other than Facebook. In researching the big players in our market, we find Facebook plays a small small part of their overall Ad campaign. They must know something we don’t and I would like to explore other possibilities.