Internet marketing involves the use of online resources to promote a company and its products or services to generate leads, drive traffic and increase sales. Online marketing or digital marketing uses digital platforms to distribute promotional messages and advertisements. Internet marketing is a broad term that encompasses any marketing tool or strategy that relies on engagement with internet users.
While the primary goal of online marketing is to sell products and services and advertise on the internet, it may also satisfy some other business needs for an organisation. For example, a company can use online marketing to spread a message about itself or to conduct research. Online marketing can also enable you to select a target market, learn about the needs of a marketing segment, develop long-term customer relationships and develop authority and expertise within an industry.