I need a study that will demonstrate the estimated cost for acquiring an active user via online marketing for an online department of a small bank.
Only a user that have opened an account by completing signup form and have made a deposit will be considered as “Active User".
This number will be used in the assumption page of a full financial model.
The study should:
- Split between Mobile App (download mobile app, complete signup form and deposit) and Web users (complete signup form and deposit).
- Take into account all cost associated with on boarding and signing a user that made a deposit.
- The average first deposit amount should also be researched - again, split between APP and Web.
- Include an excel page with full calculations, references and full explanations.
- Including estimated: target audience demographics, relevant key words (with search data), online channels, click rate, conversion rates and anything else relevant.
- Must also reference other studies in the field and specific examples (all banks in the USA have public fillings or their holding companies are publicly trading).
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I'll be able to assist with this research/study however need some more information before quoting a firm fee and turnaround to do the job. Can we discuss more on chat?
I would be glad to assist you with your project. Do you have an outline for this study? About me. I am a top ranked writer and have written a variety of technical studies and whitepapers.
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