Professional with 10+ Years of experience in Digital Marketing, Programmatic Advertising, Media Buying, Ad-Fraud Elimination and Brand Safety with companies into E-commerce, IT, Financial Institutions, NBFC, Real Estate & Consumer Durable industries. Experienced in real-time optimization, marketing automation, marketing analytics, strategic planning, campaign management & creating digital engagement strategies. Managed an extensive portfolio of clients ranging from small to large sized advertising budgets across different sectors. Analyzed campaign performance, digital budget forecasting, data trends to derive strategic insight for campaign optimization. Experienced in data analysis, data visualization, quantitative & qualitative analysis to justify proposed actions or contingencies. Ability to ascertain spends, perform cost-benefit analysis, distribution, allocation of resources, effectively managing budget & accurately quantifying the risk. He has taken on varied roles across the life cycle of professional career from marketing, strategic planning, key account management, sales & new business development to leading digital marketing function globally. Inspired to leveraging AI, Six Sigma, RPA to drive business strategies, revamp customer experience, optimize CAC, LTV, ROI & revolutionize existing operational process.