PPC and Digital Marketing Specialist

Job Purpose:

[login to view URL] is an online platform for adventure activities, such as Trekking, Mountaineering, Camping etc. We are looking for a PPC and Marketing Specialist that will support our Social Channels and manage our ad campaigns on Facebook and Google AdWords. Undertake responsibility for other tasks that include creating engaging content, On page and Off Page SEO activities, along with collaborating with the team to ensure ad campaigns are well designed and deliver the expected results.


Collaborate closely with the team to understand campaign requirements and objectives

Design digital media campaigns aligned with business goals

Coordinate the creation of digital content (e.g. website, blogs, and press releases)

Establish our web presence to boost brand awareness

Maintain a strong online company voice through social media

Suggest and implement direct marketing methods to increase profitability

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on Google Adwords

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management

Write attractive and concise copy for adverts

Keep abreast of PPC and SEM trends


Proven experience as a PPC Manager or Digital Marketing Specialist

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical thinking with strong math skills

BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

(Removed by Freelancer.com Admin)

Kemahiran: Pengiklanan, Google Adwords, Pemasaran Internet, Pembinaan Pautan, SEO

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Tentang Majikan:
( 0 ulasan ) India

ID Projek: #16743697

17 pekerja bebas membida secara purata ₹11176 untuk pekerjaan ini


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