I look for a marketing partner that enjoys doing facebook and google marketing. My company is a starting company and sells fruit trees, after your reaction I will send the link to the webpage. In the first phase, I will target customers in The Netherlands. Thereafter, customers will be targeted in five other countries in Western-Europe, in total four different languages. The image that the company wishes to convey is that growing one’s own fruit is an enjoyable, easy activity that follows recent trends of urban farming. Reducing mass production with use of chemicals and fertilizers is one of the goals the company wishes to pursue. Further, the company will offer a limited assortment per fruit (around 18 total), to give a comprehensive overview and reduce customer’s choice dilemma.
I believe that visitors that look for a fruit tree are quite far down the decision making funnel and can be targeted accordingly. It is from the beginning important to have an ROI. I opt for a collaborative way of working. This means that I like to check some of the work before going live, such as keywords and ads. Also, I would like to regularly (every 3 days) receive updates on the optimization that is being performed, CPA’s, bounce rates etcetera.
Phase 1: Google marketing and Facebook marketing
I will provide you with access to Analytics, Adwords and Facebook accounts. We will work together on creating the content. This means that I will provide an excel sheet with some ad texts I came up with, on which you can comment and I redo and translate them. Also, Google Shopping will be done. For the content of the Facebook ads I ask you to give some advice on what images to make/bring. This phase will also require you to do optimization, and retargeting in Google and Facebook.
Expansion of the best working marketing efforts to the other countries.
I hope that you have some affinity with the products that are being sold. The work will be done based on an hourly rate. Given the above mentioned information, I would like to invite you to respond to the project, and provide A) a reaction to the proposition demonstrating your skills and interest B) a brief stepwise approach towards this project including an estimation of hours to put in the steps (f.i. setting up the campaigns per language) and C) an estimate of hours per week required for maintenance of the marketing. Timeline: Live in first country before weekend March 17th.
The hiring process will include 1) review reaction, 2) video call and 3) rock and roll.