You Must perform the following research for a watch company in Greece
The luxury watch market is among the heaviest spender in Marketing activities to enhance Brand Equity.
A common practice is Celebrity Endorsement. You must research and find samples for five of the leading brands (e.g. Rolex, Cartier, Omega, Hublot, Tag Heuer etc) and analyse how the creatives, texts, symbols and actual celebrities empower their brand equity.
The research must be unique and you must send me the sources where you got the information from
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