Primerug Off-page SEO strategy:
The website is lacking in many areas in terms of Off-page SEO and requires alot of
work and relevant content generation. The keyword chosen to rank the site is modern
rugs . Keeping in view this keyword new content will be generated and existing content
will be optimized to have high keyword density as compared to other competitors.
1. Create company related info and other content based on the keyword.
2. Each section can contain some textual introduction stuffing in primary keyword
and other keywords related to the section.
3. The content should be unique and must match the required keyword density.
Category pages optimization:
1. A category should contain a short description of category specific content.
2. Each category should contain category specific keywords.
Sale pages optimization:
1. Sale/Offers should boost sale related keywords for example all rugs for sale.
2. A short description for sale pages is also helpful in increasing the sale related
Product pages optimization:
1. Product pages should contain only product related keywords and should not
contain any category/sale/homepage used keywords as it will become
competitive against those keywords and might create problems for other major
pages to rank highly.
2. A blog page can be created and can contain all the products as individual posts
but with a different context. For example how a rug can be selected for a room or
an area / or how modern rugs are getting trendy among different customers etc.
Currently the website is lacking alot in terms of backlinks as compared to competitors.
Some high quality backlinks will be provided from high ranking websites for the
homepage mainly. For some of the sites an article will be written related to the site and
posted on the high ranking site.