User Acquisition & Lead Generation - Project Overview
We wish to increase our Instagram and Facebook following, acquire more followers that will ultimately convert into leads that will make purchases on our site. The freelancer should be well versed in social media marketing, think creatively to come up with daily posts that will engage audience as well as project the right brand image for our company/products, and is familiar managing social media campaigns and contests primarily via Instagram and Facebook.
Tasks required include:
1. Come up with creative daily posts on our IG/facebook page
2. Manage our social media accounts, and earch for relevant communities and profiles to be associated with so as to attract audience to become our followers
3. Create and execute a social media campaign to attract participant and increase audience engagement, for the purpose of channelling the audience into our online store. We shall issue prizes for such campaigns based on the Freelancer’s campaign idea.
a. Achieve increase in followers’ count by 10% in 2 weeks
b. Visible increase in audience engagement (shares, comments)
c. Increase web traffic to our eStore page (conversions from social media campaigns)
About the Product:
We sell a premium skincare line founded in Singapore, mainly via our own eCommerce online store, and also in some downtown partner retail outlets. Our audience are typically women, aged between 25-49. Overseas shipping available.
(More details of the company/product will be disclosed upon us selecting the right freelancer.)