We're a small size business. We're an Espresso compatible coffee pod maker company based in Central America. Ready to launch our branded coffee pods into the US market in the upcoming months. I am responsible to do Target Market/ Market Intelligence research to sell our product via physical channels (everything except online, which is already in place). I need to find the specific target markets to sell in the US and through which channels. We've define (the best we can) our Consumer profile and “persona” and I want to reach the households which have the demographic and psychographic criteria that fit that profile. I want to know, in which regions, which cities, which towns and through which distribution channel (s) I can reach those consumers.
I have thought of 3 ways to get this:
- Which households have a Nespresso compatible single cup coffee machine? Which regions/cities/towns have the highest density of these machines?
- Which cities/towns have the highest population/density where my Customer/Persona lives?
- Which distribution channels (wholesalers/distributors/intermediaries) specialize in moving Espresso compatible Coffee Pods and, which are the most reliable to carry my product to sell in these high density areas where my customers are?
I have done extensive research and have found hundreds of paid reports on Coffee, some of them you can buy just the sections you want, then Esri Demographics ([login to view URL], paid service) to find and map VERY useful demographic/psychographic data, US Census, etc,. All of these options are very expensive for our company size. Also, I cannot find anywhere online the US geographic location/high concentration (by region or a city list, for example) of Espresso Machines and/or espresso coffee pod consumers.
I also require market research in regards to regional distributors in the areas where Nespresso has major presence in the North America.