Hi, my name is Dean!
I have recently started a line of exclusive hats, with the specific target market being males 13-20 years old.
The concept is to embroider a cartoonised face of a famous sports star (Soccer and Basketball) on each baseball hat and release each hat in limited edition.
The idea is to tap into the hype beast movement that is happening now and is particularly popular amongst the Gen Y and millennial demographic. What is scare, is considered to be cool. I think this perfectly ties into the notion of 'trading-card theory' whereas any limited card is always in demand. This will mean that when certain players are released, there will be instant demand as fans await the opportunity to wear their favourite player. There is a brand called 'goat crew' who do similar hats but for rappers, and don't focus on exclusivity.
I have a website made [login to view URL] and an IG account: faceotgames
I am looking for someone to generate sales via social media and at the same time grow the brands identity. I think that the beauty of this product is that it is very easy to target my market as it is easy to hone in on age, gender and interests (such as sports, clubs, ect).
I have also received great interest from this demographic via personal message in Instagram through a few boosted posts (on a low budget).